People for the Ethical Treatment of Animals, better known as PETA, plan on putting up a billboard near the Wade Green exit on Interstate 75 in honor of ten cows killed in a wreck there, according to a news release.
The sign will feature an image of a cow and the words "I'm ME, Not MEAT. See the Individual. Go Vegan."
A tractor trailer overturned there Thursday after its driver lost control before hitting a barrier at the end of a guard rail, investigators said. A total of 19 cows were on the truck, and the survivors were corralled onto another truck after causing traffic delays.
“Ten gentle cows died in this wreck, and those who survived were rounded up and taken to an auction before likely being strung upside-down and slaughtered,” said PETA Executive Vice President Tracy Reiman in a statement. “PETA hopes to pay tribute to their too-short lives with a billboard urging motorists to prevent future suffering by keeping cows and all other animals off their plates.”
In addition to honoring the cow victims, PETA said it hopes to draw attention to farming and slaughtering practices it considers inhumane. The organization said in a statement the animals are often kept in cramped and unsanitary quarters and slaughtered while still conscious and able to feel pain.