The drape of fabrics matches the swirl of activity centered on new McDonough resident Andrionna L. Williams, CEO of Curvy Gurl Enterprises.
A former Douglasville denizen, the designer makes daywear and evening gowns in sizes 14 to 30.
“I started my plus-size fashion line to help my plus-size ladies have a bigger selection and be comfortable and confident in their skin and clothes,” said Williams, who also owns a bath and body care line. “As a plus-size lady, finding fashionable, classy and formal wear was challenging. I assumed the same for my fellow curvy ladies.”
She said she takes pride in the company’s ability to customize workout gear, swimsuits, bridal wear, casual and business attire.
Online shoppers can also find Williams’ label on ready-to-wear fashions in materials ranging from crepe and chiffon to velour and velvet, christened with names like Sunburst and Wetsuit.
She also dressed several characters in her play, “In-Laws from Hell,” which had a one-night stand July 28 at the Rialto Center of the Arts in downtown Atlanta.
While Williams has carved out a niche for herself in the curvaceous market, company spokeswoman Tuere “Tu” Love said the company is more than a clothing line.
“It’s also a movement that celebrates curves, confidence and creativity,” Love said.
Williams runs a conglomerate containing a publishing house, a marketing agency, a multimedia production arm, and staffing, deck fencing, cleaning and landscaping companies.
“Andrionna has given out scholarships and provided job opportunities,” Love said. “Andrionna is also a part of a new reality show called ‘Women on the Rise Atlanta.’”
Her umbrella company offers professional mental health, help for alcohol and drug abuse, vocational training and tutoring, Williams said.
“We believe in enhancing the community one person at a time, giving them the tools to be better individuals for themselves, their families and their community,” she said.
The entrepreneur is also a motivational speaker and philanthropist, with a nonprofit called Light After the Storm Foundation.
But fiancé Tony Walker, sons Trivian, 21, and D’Juan, 18, and personal assistant T’Osha Lee keep the 43-year-old Williams from spreading herself too thin.
“It’s a family affair,” said Williams, also the mother of La'Jarvis, 11, who acted in her play. “We all just play our roles.”
Time management is also essential, with days of the week pegged for separate businesses.
“You have to do them on different days,” Williams said. “Sometimes it doesn’t go as planned.”
What is planned for the brand is a headquarters at 97 Atlanta St. in McDonough, as of Aug. 30.
Originally from Las Vegas, Los Angeles, and Baton Rouge, Williams is an Alpha Kappa Alpha sorority member, a notary public and a licensed drug and alcohol counselor, real estate agent and cosmetologist.
Her degrees include a 1998 bachelor of science in restaurant and hotel management from the University of Louisiana, a 2000 bachelor of applied science in psychology and a 2002 master of business administration in marketing, both from Florida-based Harris University.
Fellow McDonough small business owner Jea Gackowski applauds Williams' arrival.
"We love having new businesses," she said. "She has a heart for others and the community."
Williams said she also plans to run for McDonough City Council.
Information: 678-503-2245 or www.CurvyGurlEnterprises.com