Swanson Family Farm at 3539 Jonesboro Road in Hampton is part of a movement that started more than 20 years ago and has gained traction ever since.
Customers include Sweet Potato Café in historic Stone Mountain, where its trademark “food for the soul” includes a burger and meatloaf, both made with grass-fed beef.
Chef Karen Patton gave her source five stars on Facebook.
“Sweet Potato Café has been working with Swanson Family Farm for several months now,” she posted. “Our customers love their beef. There is very little shrinkage with our burgers.”
Farm owner Wayne Swanson, also sells his products at farmers markets at Nash Farm Park, in Lithonia and Norcross, with a downtown Atlanta site soon to be announced, and direct to consumers.
But there is more to his 32-acre farm than grass-fed beef, lamb, goat and pork.
“We offer tours, lectures, training, consultation and I am happy to announce that we just signed on with a commercial growing partner,” Swanson said about a certified organic fruit and vegetable gardener. “We also offer farm-to-table catering.”
Consumers can expect their food to be more than free of chemicals, steroids and hormones.
“Our product has more healthy omega-3 fatty acids, more antioxidant vitamins such vitamin E,” Swanson said.
Swanson said he also favors its flavor.
“In my mind, I am a chef,” he said. “I love cooking on a grill. There is so much you can do with ground beef or lamb – so much.”
Besides tasting good, Swanson’s products also do good.
He contributes to nonprofits like Change to Humanity.
Its founder and CEO Giselle Malluche posted on the farm’s Facebook page she greatly appreciated his donation on behalf of “people living in the food desert” of the Bankhead community near downtown Atlanta.
“Together we will do great things that will include everyone we serve,” she said.
Swanson, who earned a bachelor’s degree in mass media arts from Morris Brown College in 1995, had pleasant childhood memories of farm visits but no formal training in agriculture when he started the business in 2008.
“I graduated from ‘YouTube University’ and hands-on training with other farmers,” said Swanson, who now pays it forward.
He finds himself in demand as a speaker with organizations like the Henry County Future Farmers of America.
“Find a need and fill it,” Swanson advises them. “Your piece of this industry is out there.”
Patrick Muhammad of Your Faith Farms in South Fulton said his Alpha Phi Alpha fraternity brother helped him succeed.
“Our farms actually mirror each other,” Muhammad said. “It’s a beautiful brotherhood.”
Both farmers subscribe to the same business model.
“Buy local,” Swanson said. “We use and do everything locally because we want to see the community thrive.”
Swanson’s sister Nikki summed up her brother’s enterprise.
“Swanson Family Farm is a peaceful, quiet place where animals are loved and cared for every day,” she posted on the farm’s Facebook page. “You will not find better grass-fed food anywhere and for a reasonable price. Visit the farm so you can see for yourself how much Wayne loves what he does.”
The family of the family farm includes Swanson’s wife Charmaine and son Jekhi, 17, a student at Strong Rock Christian School.