The 2020 Progressive Insurance Atlanta Boat Show is making landfall Jan. 16 through 19 at the Georgia World Congress Center downtown.

According to a news release on the 58th annual event, it is estimated to bring more than 30,000 attendees to the venue over the show’s four-day span.

This is a “must-see for boating enthusiasts of all ages, with more than 600 of the newest boats available, along with the latest advancements in marine accessories, technology and gear,” the release stated.

Kevin Murphy is in his fifth year as the show’s manager but has been managing boat shows for more than a quarter century. He said the event moving back to Hall C, which is a larger venue, “will allow exhibitors and boat dealers to expand what they can bring to the show.”

“So we will not only have more new boats on display, but it will allow us to have more space for family fun activities for our visitors,” Murphy said.

With more than 60% of boaters having a household income of $100,000 or less, this show will feature thousands of products to fit all budgets, the release stated. The show also features a wide range of educational and entertaining boating activities for all ages and interests, Murphy said.

An enhanced Career Day, timed to coincide with January being National Mentoring Month and in conjunction with Lanier Technical College, will provide opportunities for job seekers and students. Also, small sailors can enjoy fun activities in the Kids’ Zone and Nautical Storytimes.

In addition, the show hosts a Boats & Brews Happy Hour Jan. 16 and 17 between 5 and 8 p.m., when adult tickets are only $5, and more than 100 seminars and do-it-yourself workshops.

In addition, visitors can “reel” in a big one at both a virtual fishing reality station and 5,000-gallon aquarium as part of the show.

Rick Seelbinder, a boat dealer with Singleton Marine Group, has been a boat dealer at the Atlanta show since 2004. He said from his perspective, it represents the best time of the year for prospective buyers.

“The show has all the brands, manufacturers and dealers under one roof, all at the same time,” Seelbinder said. “Those interested in purchasing a boat are able to examine the different brands and models and take advantage of very big manufacturers’ incentives.”

He said January is the time of year to purchase a boat.

“Whether you buy a boat directly from one of the manufactures here or order one, the boat can be ready for you to use by springtime,” he said.

According to the release, other attractions at the 2020 show include the Queen of the Show, this year’s largest boat, the Everglades 435cc Center Console. The 43-foot fishing vessel includes a cabin with plush seating, fully equipped bathroom with standing shower and a full bait-prep work station.

This year’s show features a new entertainment hub, the Discover Boating Experience, a place to relax and mingle over nautical beverages while exploring new products, learning about boat care tips, discovering new technologies and more. Also, over the weekend there will be live music.

Tickets are $12 for adults through Jan. 15 and increase to $15 after that. Children 12 and under are admitted free with one paid adult admission, and Family Fun Day passes, which are valid only Jan. 19, are $25 for a family of four (two adults and two children).

For more information or to purchase tickets, visit


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