NS 4.27 1A anchor 1 Frank Ski

Frank Ski relaxes in a V-103 studio at CBS Radio’s office in Midtown.

Frank Ski will be back on Atlanta’s radio airwaves starting this weekend, but don’t expect him to push hard for a move back to the morning show where he made FM station V-103 (WVEE) the city’s top-rated show for its timeslot.

Ski, a Midtown resident who spent two years, from the end of 2013 to the end of 2015, working at WHUR (96.3), a radio station in Washington, April 15 announced he has signed a contract with CBS Radio and is returning to affiliate V-103 (WVEE), where he spent 15 years before taking the Washington job. His first show is Saturday, and he will host shows Saturdays from 9 a.m. to 2 p.m. and Sundays from 7 to 11 p.m.

“I’m actually going to be helping their sister station, WAOK [1380 AM], which is a talk station,” Ski said of the two Midtown-based stations. “And part of what I will be doing around the station is … handling the political and community commentary, so some of that may be interviews on both stations. I will be handling a lot of the lifestyle stuff for the city and that may be on both stations. But for now, I will be on V-103 on weekends and helping when the morning or afternoon show hosts go on vacation.”

Ski’s contract, which is for a year and whose financial details were not disclosed, will include helping build the two stations’ digital platforms. He will be doing the same for Bounce Television, an Atlanta-based station he signed a deal with two months ago as an on-air talent and consultant.

Ski said “it feels good” to be back at V-103, and CBS Radio Atlanta Senior Vice President and Market Manager Rick Caffey echoed those sentiments.

"We are happy to bring Frank Ski back into the CBS Radio family," Caffey said in a news release. "With the continued growth of our off-air programming and robust content initiatives, we have an incredible opportunity to work with talent in new and unique ways and reach audiences that expand beyond the local market.”

Gary Bernstein, Ski’s agent, said he is happy his client is back at V-103.

“He’s somebody I have admired for a long period of time,” Bernstein said. “There’s very few people in this business like him. It’s almost a responsibility of mine to bring him back to the airwaves of Atlanta.

“He’s a class guy and he really cares about the listeners. He’s very empathetic. In radio you have to educate, entertain and enlighten all at the same time. He understands it’s a service industry and he’s on the radio to serve. He has the unique ability to connect one on one with that listener who thinks he’s only talking to him. He’s able to finesse his talents to where there’s very few who have that level of No. 1 [in the] 25-54 [age demographic] over a decade is virtually impossible in this current marketplace.”

Ski, who grew up in Miami and graduated from the University of the District of Columbia, spent 12 years in Baltimore with his own top-ranked show there before bringing it to Atlanta.

He has a wife, Tanya, and three sons: Franklin, 16; and twins Harrison and Blake, 15. Blake attends Pace Academy and the other two attend the Lovett School. Ski said commuting back and forth to Washington took a tool on him. Both now and in his Washington days he also has hosted DJ and nonprofit events at clubs and other venues, including those for his own charity, the Frank Ski Kids Foundation. So while in Washington his family time was limited to weekends most weeks.

At the end of 2011, Ski opened Frank Ski’s Restaurant & Lounge in Buckhead, which he sold last year, when it was renamed Klass in May before closing.

When asked what he enjoys most about being on the radio, Ski said, “talking to people.

“I think it’s more now helping people, and helping people in a couple of different ways,” he said. “It’s very important for me to help people spiritually get their lives in order, helping people get through the stress of life.”

Gary Bernstein, Ski’s agent, said he is happy his client is back at V-103.

“He’s somebody I have admired for a long period of time,” Bernstein said. “There’s very few people in this business like him. It’s almost a responsibility of mine to bring him back to the airwaves of Atlanta.”

“He’s a class guy and he really cares about the listeners. He’s very empathetic. In radio you have to educate, entertain and enlighten all at the same time. He understands it’s a service industry and he’s on the radio to serve. He has the unique ability to connect one on one with that listener who thinks he’s only talking to him. He’s able to finesse his talents to where there’s very few who have that level of No. 1 [in the] 25-54 [age demographic] over a decade is virtually impossible in this current marketplace.”

 

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