Illuminarium is transforming into an immersive, snowy town of holiday magic in its newest experience, Winterland.

Running Nov. 26 to Jan. 2, this new seasonal experience is filled with an collage of nostalgic holiday magic. Using laser projections, audio and video techniques, Illuminarium pulls guests into created worlds.

Visitors to Winterland begin their journey in a luxurious winter palace surrounded by windows filled with animated vignettes depicting classic winter scenes, holiday traditions and moments of joy from a train ride through a snow-filled valley to an urban winter carnival.

The choreographed immersive experience continues as visitors pass through a portal into an enchanted winter paradise, with an original musical score featuring vocals from the local non-profit Atlanta Young Singers choir.

The show’s magical landscape includes a frozen waterfall that transforms into the Northern Lights, the feeling of ice cracking underfoot and majestic forest creatures that walk around the space with you. Afterwards, guests can stop by the shop for a souvenir and the café for some hot chocolate.

Tickets begin at $35 for adults and $30 for kids and can be purchased online at


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