SteerSmart, the Buckhead-based nonprofit dedicated to safer driving for young people, Dec. 19 announced Christy Bell will become its first executive director in January. Her key responsibilities include expanding operations and developing a plan to serve more students and families.

“Christy’s background and history in marketing and nonprofit management makes her a perfect fit for what SteerSmart needs to grow its mission,” SteerSmart founder and President Lauren Winborne said in a news release. “We are thrilled to have her on our team to bring her expertise and passion in growing our mission to reach more students and save more lives.”

Bell joins SteerSmart from a marketing position at Fidelity Bank. Prior to Fidelity, she spent over eight years in fundraising, management and marketing with Heritage Sandy Springs (special events director), DDD Foundation and 101 Concepts Restaurant Group. She is an active member of Leadership Sandy Springs and past member of the Sandy Springs Perimeter Chamber’s 400 Club, Junior League of Atlanta and Shepherd Center Junior Committee. She is a graduate of Vanderbilt University and The Lovett School.

“I am honored to have the opportunity to work with an organization that is impacting young people in such a meaningful way,” Bell said in a news release. “Distracted driving and other threats weave in and out of our students’ lives. I am excited to partner with parents and educators to build a protective and brave response in youth, so they can advocate for themselves and protect their friends.”

Bell is taking the helm at an exciting time. SteerSmart is embarking on an effort to grow capacity, through the support of generous donors, by strengthening existing relationships with partner schools, responding to the increased need from schools to provide this type of education and training, as well as developing programs to better align social media strategies to reach more schools, students and families.

“This opportunity is exciting for me to serve in such a meaningful and responsive mission,” Bell said. “I look forward to being part of SteerSmart’s growth and expansion to build strong partnerships in the community with shared impact and outcomes for our young drivers.”

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