Another automobile-related company is getting into the vehicle-subscription service game in metro Atlanta.

Four days after Sandy Springs-based Mercedes-Benz USA announced it was expanding its MB Collection pilot program into Atlanta a year after it was successful in Philadelphia and Nashville, Estero, Florida-based Hertz Corp. June 7 announced similar plans.

Hertz, one of the world’s largest car rental companies, has launched Hertz My Car, which is available in Atlanta and Austin, Texas. The pilot program will give customers access to Hertz’s best fleet ever, including a diverse range of sedans, crossovers, SUVs and trucks through a convenient, all-inclusive monthly subscription. Hertz will offer two tiers of the program to best suit customers’ preferences.

“Hertz My Car enables customers to choose vehicles that best match their needs and offers freedom and flexibility from vehicle ownership and maintenance costs, which is especially appealing to those seeking alternatives to owning or leasing a car,” Jayesh Patel, Hertz’s senior vice President of brand, said in a news release. “Atlanta and Austin are prime testing grounds with diverse and progressive communities, and we look forward to combining the insights we gain there with our fleet management and service expertise to expand Hertz My Car leveraging our extensive network of more than 3,500 Hertz locations nationwide.

Consumer preferences toward vehicle ownership and leasing are shifting. According to a survey by Cox Automotive, nearly 40% of those surveyed said that while access to transportation is necessary, owning a vehicle is not. For urban respondents, 57% said private vehicle ownership is not necessary to get from point A to point B.

For consumers interested in vehicle subscription, Hertz My Car provides a hassle-free, all-inclusive solution that gives customers access to a wide variety of vehicles that fit their budget and needs, and with no long-term commitments.

How Hertz My Car works

Subscribers to Hertz My Car have the flexibility to choose from two subscription tiers. Tier 1, at $999 includes full-size sedans, small SUVs and trucks, while Tier 2 offers luxury sedans, regular SUVs and large trucks for $1,399. Taxes are excluded, and upon subscription approval, there is a one-time enrollment fee of $250. Terms and conditions apply.

Customers can exchange their vehicle twice a month to another make or model within the tier so they always have the vehicle that best fits their needs. The all-inclusive monthly subscription covers vehicle maintenance, roadside assistance, vehicle damage and limited liability protection.

Flexible solutions

Hertz My Car is part of Hertz’s continued commitment to meet consumers’ unique and individual transportation needs with a wide variety of innovative transportation solutions domestically and globally. Hertz My Car is Hertz’s first subscription service in the U.S. that builds on its multi-month rental program. The company also provides ride-hailing rental programs, corporate rental and vehicle leasing programs, and sells used vehicles through Hertz Car Sales and Hertz Rent2Buy. Hertz also recently launched a weekend vehicle subscription program in Italy – My Hertz Weekend and provides chauffer services and the touchless, hourly car rental program Hertz 24/7 in select international markets.

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