Grocery shopping in Atlanta just got smarter, faster and easier. Aldi, a grocery store owned by Germany-based Albrecht Discounts, will open its new location in Buckhead Thursday as part of a $3.4 billion investment to expand to 2,500 stores nationwide by the end of 2022.

It will be located at 3221 Peachtree Road, in part of the former Sports Authority space. Aldi opened a store in Sandy Springs in 2012.

Aldi has set the standard for quality and affordability. Now, Atlanta residents can join the millions of shoppers who turn to Aldi each month for high-quality, affordable food. To celebrate the store opening, Aldi will host a ribbon-cutting ceremony Thursday at 8:45 a.m., followed by its popular golden ticket giveaway offering gift cards to the first 100 customers. Shoppers can also sample Aldi-exclusive brand foods and enter a sweepstakes for a chance to win a year’s supply of Aldi produce.

“Aldi stores look and feel different, and that’s by design. Our shopping experience was created to make life easier for our customers,” Shaun O’Keefe Jefferson, Aldi’s division vice president, said in a news release. “Our exclusive and streamlined selection gives you the food you need at the prices you want, including hot new trends and healthy-living options.”

The Atlanta store’s convenient layout focuses on what people love most: fresh food, produce, dairy and baked goods. Aldi stores also feature open ceilings, natural lighting and environmentally-friendly building materials. The store will be open daily from 9 a.m. to 8 p.m.

Aldi stores stand out from the rest. Each location is designed to save shoppers both time and money, so people can live more life. Some of the advantages Aldi offers include:

o A streamlined selection that removes the guesswork from shopping. Stores don’t carry two dozen types of peanut butter. The focus is carrying the best options at the best prices.

o Aldi makes the hottest food trends affordable and accessible and carries a wide variety of award-winning products.

o To help shoppers save even more money, Aldi has found innovative ways to simplify operations, including .25-cent grocery cart rental and asking customers to bag their own groceries.

o Aldi sells random items on purpose. A fleet of Aldi Finds, nearly 100 new and unique products each week, are available when our customers need them most, like rain boots in the spring or Dutch ovens near Thanksgiving.

This innovative approach has made Aldi one of the fastest-growing retailers in the U.S. As part of the company’s aggressive expansion plans, it is adding 25,000 new jobs in stores, warehouses and offices nationwide by 2022. Aldi was named to the Forbes list of America’s Best Large Employers three years in a row and is proud to offer staff market-leading salaries and benefits.

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