Macy's will unveil a new concept, "Macy's Backstage" to Alpharetta's North Point Mall store starting on April 11.

"Our name says Macy's, but we sell totally different stuff at insanely low prices," said a news release.

"Off price. On trend. Arriving daily," added the release.

Alpharetta Chamber of Commerce will host an insider event on April 11.

"As a VIP customer and valued friend of Macy's North Point and Member of the Alpharetta Chamber, be the first to experience the brand new Macy's Backstage location," said the release. 

The ribbon cutting is scheduled for 5 p.m., followed by the Fashion Show and Networking event at 6 p.m.

"Spring Refresh Fashion Show and Networking Event" continues until 8 p.m. on the 1st floor at the MyStylist Office.

Expert Style Advice from Fashion Stylist Aiana Woods; "Doctor Advice" from Lillian Schapiro, MD; "Get Health Bent" with Gina Mitidiero; "Step into Secured Future" with Carla Floratos.

Light bites will be served and attendees can take a tour of the revamped store.

After the Ribbon Cutting Ceremony, patrons are invited to stay and shop as long as they choose.

The official grand opening is on April 13 at 9 a.m.

Shoppers have the opportunities for "deals and steals" and "great finds, at great prices."

The opening will also be celebrated with giveaways for the first 100 customers and special events throughout the day.

Macy’s Backstage prices are "based on the price for the same or similar items, as originally offered at Macy’s, or other comparable stores.

According to a release, Macy’s has successfully expanded its "off-price business to 165 new locations within Macy’s stores."

Closeouts, overruns and items specifically made for Macy’s Backstage will be available.

Shoppers can anticipate "amazing deals" on not only apparel and an "eclectic assortment" of housewares, home textiles and decor, cosmetics, shoes, designer handbags, activewear and more.

"Macy’s Backstage offers fashion-loving customers another way to shop at their favorite store by providing a store-within-store shopping experience featuring significant savings on fabulous finds," said the release.

The new store is anticipated to have "approximately 13,200 square feet of dedicated retail space." on the second level of the store. 

"Backstage Crew," or sales associates," will be available to assist guests.

Macy's is also unveiling "convenient amenities" such as "time-saving mobile check-out stations" and "three-way mirror installations" for the fitting rooms.

Shoppers can use a Macy’s credit card to earn and redeem "Star Rewards" at Backstage locations.

Macy's is at 5000 North Point Circle in Alpharetta.

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