On Oct. 29 at the Earl Smith Strand Theatre on the Marietta Square, the party is a masquerade but the cause is not. Rock-N-Horror, a music show and costume party featuring local band PRIME, benefits the Humane Society of Cobb County.

Board member of the HSCC, Steve Imler said Rock-N-Horror (a take off on the title of the campy '70s movie classic "Rocky Horror Picture Show") will be an interesting combination of two parties at once, a costume party and band concert.

"The band's coming in costume and they're primed for this," said Imler, the host.

Imler's mission is to create community awareness about the HSCC, a locally supported no-kill shelter. "Our group does so much that so few people know about," the retired businessman said.

Imler explained that HSCC receives no funding or support from any governmental agency or other group. "(The funding is) all from your friends and neighbors in the community. It's a misconception to think the other metro area humane society or national organization have anything to do to help," he said.

Through events such as Rock-N-Horror, Imler hopes to educate the community and get the HSCC on the "radar." Other passionate people, such as Board Chair Jeff Siegel, who is also the drummer of PRIME, make events like these possible.

"I have a passion and sympathy for the helpless, the ones who are overlooked," Imler said. "This group, the Humane Society, is a way I can extend my ability to help those parts of our world that have no place else for home."

Imler said that by working through the HSCC, "I can make a bigger impact to (animals) than I could by myself.

"It's a way for me to magnify my passion. I have a passion for animals and I can do more good through (HSCC) than I can by myself."

For tickets, visit www.earlsmith strand.org or call (770) 293-0080. Cost is $18 per person. Doors and rooftop bar open at 6:30 p.m. The show begins at 8 p.m.