Study OK'd for $72M sports park
by Katy Ruth Camp
krcamp@mdjonline.com
April 14, 2010 12:00 AM | 3305 views | 24 24 comments | 50 50 recommendations | email to a friend | print
COBB COUNTY - County Commissioners unanimously approved a first step in the possible development of a $72 million sports complex in southwest Cobb on Tuesday, a complex that Commissioner Tim Lee called a "public-private partnership" as it would be managed by five local businessmen, but funded through county-issued bonds.

In a complicated arrangement, the commissioners gave the Development Authority of Cobb County permission to spend up to $450,000 on a feasibility study for the park. Dream Parks Management, LLC, the owner-operator company consisting of five Cobb residents from various backgrounds, would also pay up to $450,000 toward that study.

But Commissioner Bob Ott said the item was approved with the stipulation that Dream Parks first fund a financial feasibility study by a firm to be chosen and approved by the board of commissioners. Earl Ehrhart, one of the owners of Dream Parks, estimated the financial study would cost $65,000 to $80,000.

If the financial feasibility study, as well as the overall study, which would include engineering and environmental analyses, showed positive results, then the commissioners would be asked to approve $72 million worth of bonds to pay for the project, Ott and Ehrhart said. The little-known Recreation Authority of Cobb County, whose members are the county commissioners, would actually issue the Recovery Zone Facility bonds, or federal stimulus bonds.

Ehrhart said the bonds would be paid off over the course of 30 years at $5.05 million a year through revenues generated by the complex and would be backed by the good faith and credit of the county; therefore, if the complex went under and did not generate enough revenue to pay off the bonds, the money would have to be paid off through taxpayer money from the county's general fund.

But Ehrhart, a former Facility Group executive and Powder Springs representative, insisted there is "absolutely no way that's going to happen."

The other members of the management firm are Skip Chesshire, the retired administrator of Cobb Superior Court; Mark Johnson, former house counsel to developer John Williams; Ned Yost, a former coach of the Atlanta Braves under Bobby Cox; and Tony Carlson, an east Cobb architect.

"The county needs to have a very active role in this process, because we shouldn't be on the hook if it turns out this is not going to work," Ott said. "Taking things step by step gives the public a chance to see the numbers that the authority will look at, and at the same time, neither us nor the authority will have spent any money if it turns out it's not feasible. We just want to make absolutely certain that there is no way the county will have to pay for this in the future before we vote on it."

Ehrhart said his group has been in talks with various companies and sports leagues interested in using the 372-acre sports complex, to be built in southwest Cobb with a portion inside the city of Powder Springs, for several months. The complex would feature 16 baseball fields as well as fields for soccer and lacrosse, plus retail space, Ehrhart said.

Ott said the board's choice of firm would be done in an effort to keep the study objective. Commissioners would also hear the financial report once it is finished and before it goes before the Development Authority, he said.

Ehrhart said Dream Parks would suggest a firm to the county, but that he agreed the board of commissioners should choose the firm so that all results are deemed credible.

"A lot still needs to be worked out, and we're not even sure yet who the county staff contact will be, but we want to make sure that the study is done fairly and objectively, and I expect and hope that the county would choose the firm," Ehrhart said.

Ehrhart said his business group is asking for the county's help in raising the money because private loans are unlikely in this economy.

"The whole idea is a public-private partnership and the county stands to gain a great deal of revenue from the complex. Plus, there just isn't private money out there right now to fund this," Ehrhart said. The complex could host high school baseball tournaments, college baseball games, provide hotel space for visitors, training facilities, retail outfits including restaurants and sports memorabilia stores, soccer and lacrosse leagues and teams, and could also be used by the Cobb County Recreation League, Ehrhart said.

Yost said Bobby Cox has also shown some interest in becoming involved with the complex, should it be built.

"The whole idea when it began three years ago was to be a 'stay and play,' where people could come with their families, stay a week, and never have to leave the premises. This could make Cobb a real destination for youth sports, which there will always be a market for," Yost said.

Its main function will be to house the headquarters and most of the east coast tournaments for Perfect Game, USA, a Cedar Rapids, Iowa-based high school baseball tournament league, Ehrhart said. According to the agenda item approved Tuesday, bonds would not be issued unless Perfect Game agreed to host the majority or all of its tournaments at the complex for the terms of the bonds. But Ehrhart said Perfect Game is committed to the agreement, if approved by the board of commissioners.

Yost said Perfect Game has 88,000 players in its system and Ehrhart said because college and Major League scouts, parents, and players all travel to the company's tournaments, mainly in the summer, approximately 1.9 million visitors could come to the complex.

"Perfect Game is the number-one user of hotel rooms in Cobb County, bar none," Ehrhart said. "They use up over 26,000 hotel rooms in Cobb a year and have a $26 million annual economic impact on the county. Osceola County in Florida has offered to build a $50 million complex down there, and if they do, all of their tournaments held in Cobb are going to go to Florida. So it's not a matter of build it and they'll come, it's a matter of build it or they'll leave. And we can't afford that."

Members of the Development Authority are state Rep. Don Wix; Waste Management Communications Manager and District 3 Commissioner candidate JoAnn Birrell; Journal associate editor Bill Kinney; Marietta accountant Bob Morgan; Robert Pruitt of Atlanta; Vinings Bank executive Clark Hungerford; and Bank of North Georgia Senior Vice President Libby Pitner.
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pope dad
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April 15, 2010
Let me respond to a couple of things you said becuase they are wrong.

First- Cobb County Gov't is not and should not be involved in the competitive baseball business. They have a large Parks and Rec program that offers recreation programs to Cobb County citizens. If this PRIVATE group wants to build a complex like East Cobb Baseball did, then go ahead. Use your own money. Issuing 72 million dollars is a HUGE gamble and its not one we should be involved in. The 72 million is to pay for contstruction but they are claimign they can pay it back over 30 years. What happens if it fails? What happens if they are offered a better deal and bolt like they are looking to do now from thier current location? This is a major flood plain area, and the numbers they have are not sound numbers. Its based on a lot of hopeful scenarios that may not pan out. If /When it doesn't then WE all will be on the hook for it.

Cobb County has its own facilities to host tournaments. We should put money into those proven resources not a PRIVATE one. None of these fields are going to be available to Cobb County teams without paying $10 each time you come.Being at a companies events doesn't mean you have actually worked in the business and have insight and knowledge about how these things work.

Billy Herndon
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April 14, 2010
Have any of you nay sayers ever seen a Perfect Game event in Cobb County the last 10 years?

Teams come from Canada and all over the US because PG has the major league and college scouts, and they bring their families even in this down economy. They have 140 teams on their waiting list this year.

They are by far the largest user of hotel rooms in Cobb County.

What infrastructure do you need, other than an existing major adjacent road to the interstate and airport?

Has anyone ever considered where the money will come from to buy out some of the flooded Powder Springs subdivisions? This is the only possible source.

Heaven forbid that we do something to help out kids and family-oreinted tourism.
Following Obama
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April 14, 2010
Obama put U. S. government(us taxpayers) in car, banking and insurance business. Now Cobb Republicans like Tim Lee and Earl Ehrhart want to put Cobb txpayers in this risky baseball scheme. Not all socialists are in Washington.
Broken Nose
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April 14, 2010
Wonder how much of the proposed land site that this combine of lawyers and business men own for themselves and looking to offload. Nobody would travel to that god forsaken part of Cobb anyways...and 72 million?..why can't they just improve the parks they have more evenly spread throughout the county for that..."Dream" is what it is..wake up!..the "Dream" team will eventually make and break a contract, looking for the taxpayers to bail them out..
PopeDad
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April 14, 2010
Have any of you people taken a look at the track record of this company? They have grown their events every single year and are the biggest company out there for what they do. Look at how much business they already bring into Cobb County just in the month of July alone! Like Mr Ehrhart said, if we dont build it they will go to Florida and take their July events with them. Then what do we do? They are the number one user of hotel rooms in Cobb County for the entire year with just what they do in July. Imagine what it will be like when they are here all year long? And Anonymous, what do you think the 72 Million dollars is for if not to pay for the construction cost? Do you think that goes in their pockets? They WILL be paying for this complex, not us!!! And I cant remember who said it about soccer and lacrosse fields but they will be having those fields there as well! You people need to look into things more closely before you go spouting off about things that you dont understand. I have been at this companies events not only here in Georgia but also in Florida. They are a sight to see!!!
Curious One
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April 14, 2010
This is NOT a plan even for an expensive study - this is another PIPE DREAM like the Marietta Conference Center. If it is such a deal then the Dreamers can finance the project themselves and leave the taxpayers and travelers off the hook. What money did the taxpayers invest in East Cobb Baseball - I think nothing ?
Betty Sue
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April 14, 2010
I've never heard so much complaining and whining! Cobb county is rock solid financially, one of the most financially viable in the State. This type of park is perfect for our needs. And, it will bring in lots of money and jobs to the county. I like it!
anonymous
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April 14, 2010
People who build these complexes in the private sector forget one key point: You will NEVER recoup the construction costs. When something is built with SPLOST dollars, they aren't trying to make the cost of building it back. This group cannot even pay for a 500k study themselves. We are supposed to believe they will be able to pay 5 million per year for 30 years? In 4-5 years, this operation will fail and the county will be stuck with it. Just to give you an idea about how their "numbers" don't add up: They are budgeting 150k per year for maintenance. That isn't enough to maintain one field, much less a 300 acre complex in a flood plain. Isn't it ironic that this is proposed and pushed through as soon as Olens is gone? Welcome T. Lee and B.Ott
mk,..sic of BS!
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April 14, 2010
Does anyone(outside of west & south Cobb) even know where Powder Springs is? There is absolutely no infrastructure to support a project like this.

If this company is really looking for locations,... they would look to Gwinnett, in the Duluth , Swaunee area. Beautiful,... stable & growing economies & infrastucture already in place.

If Cobb was serious,.. then wouldn't the Six Flags area be more likely to have infrastructure already in place,... w/ airport/I-20 access available? Surely you guys could put 300 acres together , including run-down apartment buildings & @ the same time revitalize/reinvent that area?

The 1st thing (once all the contracts are signed,..engineers & architects are paid) we'll hear , is that a new road will need to be built (by C.W. Matthews, no doubt). The price will then go up to 100 million.

All these big money, stimulus money projects are meant to get their hands on the money , quickly,.. w/out a whole lot of thought about future benefit.
MIKE R
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April 14, 2010
Like i said before build soccer fields, basquetball courts, lacrosse fields, softball fields. All you have to use is mostly cement and grasss. But don't come with this type of business giveaway, it is clearly fraud if this company gets the benefits. Who knows what they are trying to pull wherever they are located right now, putting pressure on that local community
overburdonedtaxpayer
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April 14, 2010
If the project is so darn great why do they public money? If it is a low risk/high reward "Dream" that will generate so much revenue why doesn't the private partners put up their 100% of their own money? I know the answer. Let's see if Cobb's (taxpaying) voters know and are willing to put a rapid halt to out of control goverment intrusion into our capitalist economy.
Earl Ballgame
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April 14, 2010
For a guy that is an MDJ hero because he opposes developers receiving public financing for redevelopment projects, to ask for $72 million in public financing for baseball fields seems just a bit odd to me. For a County Commission that has done virtually nothing to attract badly needed economic development and investment to Southwest Cobb, to even consider issuing $72 million in bonds for baseball fields rather than uses that would create real jobs and create real economic impacts is even odder. If the MDJ thinks public financing of the Marietta Conference Center was a horrible idea, we can look forward to oodles of editorials panning this turkey that is nearly three times the cost.
getrealnow
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April 14, 2010
You got to be kidding me! Why should we go further into debt to fund additional Baseball fields in Cobb? We have over 130 county baseball fields in Cobb County today, the county operates less than 40 rectangle fields for all of Soccer, Football, Lacrosse, and Rugby combined! There is also more children playing these sports today than there are playing Baseball. If they want to build a Baseball complex for their tournaments I say great, let them pay for it, but don't ask us to borrow more money to pay for their dream. This is not a dream this is a nightmare! Here’s an idea, how about building future fields based on the numbers of registered players in Cobb County playing that sport? There is only one county operated soccer field east of I-75 & I-575 in Cobb County.
Alan Faircloth
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April 14, 2010
One of these types of parks recently failed miserably in Kentucky. Guess it wasn't FEASIBLE! The county only stands to make money from it....if it makes money.
Alan Faircloth
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April 14, 2010
Hmmmm.....Ehrhart (a state legislator) is a co-owner of Dream Park.....sounds like a conflict of interest to me!
mk,..sic of BS!
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April 14, 2010
First off,... there's ZERO infrastructure any where near Powder Springs to support a large scale project like this. It seems Gwinnett County up around Duluth or Swuanee would be much more attractive,.... ( if they were really serious).

You can travel throughout every corner of Gwinnett County on nice modern new roadways. I imagine along w/ all the new roads they've also included new sewers to support the new businesses(NCR) & homes they also plan to attract.

Me thinks Cobb county doesn't have a clue what to do w/ a 'flood plane'.

Does anyone from Gwinnett come to do business in Powder Springs,... or Austell ,... or Mableton??? But I bet many from Cobb head to Gwinnett for business ventures.

For 10 years , Gwinnett has been working diligently on its infrastucture & quality of life.

They have way surpassed Cobb as 'place to do business'&'place to raise a family' in the country.

Cobb commissioners & all you on this 'faux plan',.... how 'bout some HONESTY!!

There has been no work on building roads to connect Cobb cities & make them more accessible. There has been no $ spent on infrastructure throughout Cobb.

This project, if really coming to Cobb (before) the infrastucture is in place,... then they should be putting together 300 acres along the I-20 corridor . Bet there are PLENTY of run-down apts. ready to deal!

(is CW Matthews standing @ the ready?)
publicprivate
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April 14, 2010
Did you people read the arcticle. All the money will be spent by the private interests to pay the debt service. They pay millions in lease fees and up front costs from the private side. It brings in 4 corporate headquarters which provide over 100 jobs and millions in revenue to the county.

It also provides millions to the parks bond program which someone mentioned.

Contractual leases to the county should be guaranteed and the risk is with the private sector as well.

Sounds like a win win
SouthernGal
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April 14, 2010
"Ehrhart said he conservatively estimates the complex would bring the county $3.1 million in hotel/motel tax revenue. Ehrhart also said the complex would generate $200,000 a year for the 2008 county parks bond beginning in 2013, and would cover more than $330,000 per year of the Cobb Energy Performing Arts Center's debt coverage through a portion of the hotel/motel tax."

Mr. Erhart, will you guarnatee the revenue stated above as a minimum? If there is a shortfall will it be paid by the "owners"?

Dustoff
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April 14, 2010
This deal stinks worse than Bill Byrne's brilliant idea of the composting plant.

So MDJ how much money have these individuals stuffed into Tim Lee's election campaign?

The County is going the same way Washington is only we will have a local boy shoving his agendas down our throat.

Think hard before you vote!!!!
Sportsfan/skeptic
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April 14, 2010
Cobb Commissioners want Cobb taxpayers to be on the hook for $72 million worth of bonds so Rep. Ehrhart and his group can start a baseball business?
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