Up-Beat day at KSU
by John Bednarowski
sportseditor@mdjonline.com
December 02, 2009 01:00 AM | 2255 views | 8 8 comments | 30 30 recommendations | email to a friend | print
Kennesaw State University and the Atlanta Beat announced a partnership to construct a $16.5 million, 8,300-seat soccer stadium in Kennesaw on Tuesday. Papp and Johnson embrace after the press conference.<br>Photo by Thinh D. Nguyen
Kennesaw State University and the Atlanta Beat announced a partnership to construct a $16.5 million, 8,300-seat soccer stadium in Kennesaw on Tuesday. Papp and Johnson embrace after the press conference.
Photo by Thinh D. Nguyen
slideshow
KENNESAW - The Atlanta Beat officially have a home in Cobb County.

The Beat, in partnership with Kennesaw State University, will play in a new $16.5 million, 8,300 seat stadium that is currently under construction on a 21-acre parcel of land off George Busbee Parkway, which was recently purchased by the Kennesaw State University Foundation.

The Foundation and the Beat are negotiating a lease agreement of at least five years. Details of the agreement were still being worked out and no dollar figure on the lease was given.

The stadium is expected to be completed and ready for play when the Beat opens its inaugural season in Women's Professional Soccer in late April or early May next year. WPS recently completed its first season with seven charter teams - Boston Breakers, Chicago Red Stars, FC Gold Pride, Los Angeles Sol, St. Louis Athletica, Sky Blue FC and the Washington Freedom. The Beat, along with the Philadelphia Independence will join the league as expansion teams in 2010.

After the first seven teams began planning for the league's first season, Marietta resident T. Fitz Johnson took the necessary steps to bring an expansion team to the Atlanta area. In September of last year, Johnson signed the letter of intent for a 2010 WPS team. The team officially became a member of WPS in June when Johnson and his management team announced the team name.

"Our vision," Johnson said about his team, "is build it to be the best in the world. And this is the only facility built specifically for (women's soccer) in the world."

The privately funded facility - paid for by the Foundation through private contributions, student fees, sponsorships, ticket sales and concessions - will be home not only to the Beat, but the Kennesaw State women's soccer team and has the ability to host numerous other events.

Wes Wicker, the executive director of the Kennesaw State University Foundation and the vice president of Advancement for Kennesaw State, said the new facility could be a "multi-million dollar impact for Cobb County," through not only ticket sales but hotel revenue, parking fees, concessions and increased restaurant patrons.

Wicker based his ideas on an economic study that included 15 Atlanta Beat games, 10 to 12 KSU women's soccer home games and 10 to 12 concerts a year with each event bringing in 8,000 to 10,0000 people.

The stadium, as it is currently being constructed, will have the ability of seating upwards of 16,000 people for concerts and could be expanded in the future for football if necessary. KSU is currently forming a football exploratory committee to determine if a football program would be wanted and/or supported. If a football team is to become a reality, the stadium could be expanded to as large as 22,000 seats.

"This will be the largest concert venue north of the perimeter and west of Georgia 400," Wicker said. "We will also try to get some regional high school events like lacrosse or football."

Beat general manager Shawn McGee added, "Our goal is to make this facility the focus for soccer in the southeast and to take soccer to a new level in this area of the country. We certainly hope to host U.S. National Team games, the NCAA College Cup and international friendlies in addition to all of our WPS games."

Johnson said the stadium will truly be a joint venture between KSU and the Beat.

"We will manage and operate the stadium," Johnson said. "No one is greedy, and we are going to share everything to make it successful."
Comments
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Dave H
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December 14, 2009
And by the way, that facility at Cal State, Dominguez Hills also has a corporate sponser - THE HOME DEPOT

Perhaps The Home Depot would also like the naming rights of a similar facility in their home county?
Marietta Family
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December 04, 2009
Thanks to the Johnson family for bringing this team to the Kennesaw/Cobb County area! This is a great opportunity for Women's sports and soccer in general to see the best female soccer atheletes in the world this close to our homes! The stadium will increase the quality of life for all around with the events that will be held at this location. Great work between a state run educational institution and private enterprise to benefit the community around it.
Fallguyx55
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December 02, 2009
I am proud not only for KSU but for the city of Kennesaw, a place I have called Kennesaw home for almost all my life. For those who think traffic is bad now around town, you should have been here back in the days before Interstate 75 went through Cobb. The 4 Lane (Cobb Pkwy or Hwy 41) was backed up from the River to Bartow County.We made it back then and I am sure we can do it again. Many back in those days did not want new roads or homes built but they where and most of you out their live in or use most of what was built sense that time. I call Kennesaw my home though I have lived almost everywhere in the world at one time or another. (Free World) Unless you are among the few that started the City of Kennesaw all I can say is shut up and watch us grow.
KSU Watcher
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December 02, 2009
KSU has many, many needs as a University and this ain't one of them ? Another bad deal for the students and their fees !
BeautifulGame
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December 02, 2009
As a soccer fan, I'm excited that the Beat will be right here in our backyard, playing at the highest level! Fans will get to watch world-class players like Marta, Lindsay Tarpley, Abby Wambach and Natasha Kai compete without having to drive inside the perimeter (or to Gwinnett).

Prior posters - two MLS clubs and the WPS club in Los Angeles share the facility on the campus of Cal State, Dominguez Hills. It's not uncommon for these types of partnerships, which benefit the schools and the community.
rwtrav@bellsouth.net
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December 02, 2009
I live off of Chastain Rd and think that this will not increase our property value. Instead it will reduce it because of increased traffic. I do not think that any university should be in liked up with professional sports teams.

This came at me as a total surprise and not happy one.
mk-
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December 02, 2009
Be proud, Kennesites! Your house values just WENT UP! This will bring much needed revenue to the city. Too bad Smyrna officials don't have any business sense! They seem to think NO BUSINESS is GOOD BUSINESS!! Huh?
How thrilling
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December 02, 2009
How great to have even more traffic in the Chastain Rd., Busbee, Rd., Barrett Pkwy area! Where will these people be parking? How is it that a money making enterprise is able to build and hold events on state property??
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