Cobb BoC set to vote on branding contract
by Ricky Leroux
August 24, 2014 04:00 AM | 3273 views | 1 1 comments | 5 5 recommendations | email to a friend | print
The Cobb Board of Commissioners will take the next step toward implementing a marketing and branding strategy for the southern part of the county Tuesday.

The commissioners are scheduled to vote to authorize contract negations with Charleston, S.C.-based Slant Media LLC after the firm was ranked first by a selection committee.

Rob Hosack, community development director for the county, said the purpose of the campaign is to highlight the improvements the county is making in the area to attract investors.

“There’s a lot of stuff that we can do to get the area ready for redevelopment, or ripe for redevelopment. But at the end of the day, if we make infrastructureimprovements and we make improvements down there to the appearance of the community, we’re still going to have to have a way to get the word out,” he said.

While the budget for the marketing and branding project has not been determined because contract negations have not started, Slant Media’s bid price ranged from about $102,000 to about $177,000, depending upon what services are actually provided, according to the agenda for the commissioners’ meeting.

“The final cost of services will be determined in coordination with the final scope of work and contract,” the agenda goes on to state.

The selection committee was composed of Dana Johnson, deputy community development director; AikWah Leow, who is with the county’s communication department; Dale Daetzel, president of Six Flags over Georgia and member of the South Cobb Redevelopment Authority; Darhyl Watkins, also a member of the authority; and Holly Bass, CEO of Cobb Travel and Tourism.

Bass said the south Cobb area needs improvements to help support its biggest draw.

“South Cobb is home to Cobb’s most visited attraction, which is Six Flags Over Georgia. And that’s a really great asset for that community,” she said. “That area really lacks, right now, tourism infrastructure to support their needs and to grow other tourism opportunities. And by that, I mean hotels, restaurants and even enhanced way-finding signage.”

County Chairman Tim Lee previously said the county is looking to promote the positives of the south Cobb area.

“With that said, we don’t know yet if that needs to be executed with billboards, TV ads, brochures, fliers, Facebook, tweets, whatever. That will all come out of the evaluation as to what the core of the issue is, what the target audience we’re trying to reach (is), what we want to say to them, … how do they usually receive their information and then, what’s it going to take to get that message across to motivate action,” he said.

The majority of the firm’s recommendations will be done by the community, Hosack said.

“I think (the firm) would probably be laying out a strategy and a series of things for us to do. But I think a lot of — now that’s not saying they won’t assist us with doing certain things,” he said. “But I think the majority of the follow-through and the implementation will be done by the community.”

The agenda states the campaign will consider community input, the resources of the area, its proximity to airports and railway facilities and the needs of south Cobb residents and business.

Bass said her organization is glad to be a part of the process.

“So, really, Cobb Travel and Tourism is very excited that this opportunity has arisen and that there are a lot of partners interested and looking at south Cobb and how to really market those opportunities from both an economic development perspective as well as a tourism perspective. I think those combined efforts are going to be very exciting. And we’re just really happy to be a part of the overall project,” she said.

The Board of Commissioners meet at 7 p.m. Tuesday in the commissioners’ chambers on the second floor of the Cobb government building at 100 Cherokee St., Marietta.

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August 25, 2014
Lot of money to put lipstick on a pig.
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