In with the new: Northside Hospital in talks to purchase land in east Cobb
by Ricky Leroux
August 18, 2014 04:00 AM | 10427 views | 1 1 comments | 3 3 recommendations | email to a friend | print
This rendering shows the front of a proposed 80,000-square-foot medical facility Northside Hospital hopes to build in the Olde Towne shopping center at the corner of Johnson Ferry Road and Olde Towne Parkway. Russ Davis, director of marketing and public relations for Northside, said the four-story building will contain medical offices, though the exact number or types of offices has not been determined because the organization’s plans for the facility are still in the early stages. <br> Special to the MDJ
This rendering shows the front of a proposed 80,000-square-foot medical facility Northside Hospital hopes to build in the Olde Towne shopping center at the corner of Johnson Ferry Road and Olde Towne Parkway. Russ Davis, director of marketing and public relations for Northside, said the four-story building will contain medical offices, though the exact number or types of offices has not been determined because the organization’s plans for the facility are still in the early stages.
Special to the MDJ
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Northside Hospital is looking to expand its presence in east Cobb.

The organization is under contract to purchase a 12.8-acre tract at the intersection of Johnson Ferry Road and Olde Towne Parkway, where it plans to build a four story, 80,000-square-foot medical office building, according to Russ Davis, director of marketing and public relations for Northside.

“A lot of Cobb County residents, especially east Cobb residents, utilize Northside Hospital for their health care already. And the trend continues to be providing services closer to people’s homes and where they reside, eat, work (and) play,” he said.

Before it closes on the property, which currently houses the Fountains of Olde Towne shopping center, Northside must request approval of an amended site plan from the Cobb Board of Commissioners, which will consider the application at its meeting Tuesday.

“The Fountains of Olde Towne site already is zoned commercial, and no rezoning of the property will be required,” Davis said. “Northside Hospital will submit a site plan amendment request to enable a medical office use. The project will comply with all applicable requirements in the current zoning category.”

Northside is working to develop plans for the site, Davis added, although a specific development timeline hasn’t been established.

Commissioner Bob Ott, who represents the area, said the property does not need to be rezoned, but the new site plan must be approved by the commissioners because Northside will raze the current buildings and build something new.

“The current zoning allows it. The only reason they’re coming in is because the original site plan was, basically, site plan specific when it was approved,” he said.

Ott added the property has been on the market for “quite a while.”

Northside consulted with the community on the project, and the organization will continue to listen to the public’s ideas and share “project updates with them on a regular basis,” Davis said.

Indeed, Lee O’Neal, president of the East Cobb Civic Association, said his group is in favor of the development because it repurposes existing commercial space.

“It’s already commercial, as opposed to going to a green field space and just creating more commercial development in east Cobb,” he said. “They’re taking something that already exists and repurposing it to be more useful. That’s a good idea, as opposed to creating excess inventory of commercial space. They’re trying to invest in the community.”

Ott said he understands some members of the community have concerns about traffic and the height of the proposed building, and said he is working to address these apprehensions. For instance, he is having discussions with businesses in the area, including Northside, to minimize the planned facility’s impact on traffic.

Regarding the planned building’s height, Ott said the ground elevation of the property is below Johnson Ferry Road. So although the building will be four stories tall, only about two and a half stories will be visible from the street level.

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West Cobberoni
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August 18, 2014
Our family has gone to Northside since our experiences at the Kennestone ER (Wellstar) were so incredibly negative in terms of six, eight hour waits to be seen for broken limbs and/or acute kidney infections and dehydration from flu.(which we did not know at the time what was wrong).

Northside wait times every time was less than 30 minutes. Northside needs to be here, and competitive with Wellstar, which has way too much influence and power over our healthcare in this county.
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