As part of the “Round-Up,” which was held June 29 to July 12, Kroger customers rounded up purchases to the nearest dollar, with the difference benefiting the USO. Through this campaign, more than $166,000 was raised and will be used to provide financial assistance to brave service men, women and their families.
The two-week, company-wide sales promotion “Honoring Our Heroes” was held in June and featured hundreds of popular products at special sale prices. Kroger’s Atlanta Division stores generated more than $163,000 through purchases of Kroger’s own private label products as well as Coca Cola, Kraft, Frito Lay, Mondelez, Post assorted cereals and more.
“The USO ‘Round-Up’ and ‘Honoring Our Heroes’ are favorites of both Kroger customers and associates alike,” says Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “The outpouring of participation and monetary support shows the connection that so many in our division have for the USO, service members and their families who make sacrifices for our country.”
Established in 1941, the USO is a nonprofit, congressionally chartered organization that supports American troops in combat, as well as military personnel on local bases, the National Guard, Guard Reserves and other personnel providing humanitarian aid.
For more information, visit www.honoringourheroes.com or www.uso.org.