Fifth Third introduces ‘Now Balance’ mobile feature for cellphones
by MDJ staff
June 21, 2014 11:36 PM | 1713 views | 0 0 comments | 7 7 recommendations | email to a friend | print
Fifth Third Bank, which has several locations in the Marietta and Kennesaw area, announced Tuesday the introduction of Now Balance, a new mobile feature that allows customers to access their account balances without logging into mobile banking. The service is available in all Fifth Third Bank markets for iPhone and Android users.

“Since introducing mobile banking five years ago, we have made significant enhancements to reflect the ways in which consumers prefer and expect to interact with us,” said Larry McClanahan, vice president/director of Digital Delivery for Fifth Third Bank. 

“The number one reason customers use our mobile app is to check their balances and we’re pleased to help make this inquiry as quick and convenient as possible.” 

The service securely links the Fifth Third app to the saved user ID. To activate, customers will log in and select Now Balance in the Preferences menu. Toggle to “On” and then choose the accounts to make viewable. The user can turn it off at any time within the app. Regular “traditional” logins also are required to maintain the service.

In addition to this new feature, Fifth Third recently updated its mobile app with improved navigation, up to six months of transaction history, full descriptions of transaction detail and the ability to search transactions using merchant names or key words.

Fifth Third launched mobile banking in 2009 and now offers customers the ability to view account balances and transaction history, pay bills, transfer money between Fifth Third Bank accounts, locate the nearest Fifth Third Banking Center or ATM and make check deposits.

For more information, visit www.53.com/mobile. 

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