Schuerholz: I will be Braves president when stadium opens
by Haisten Willis
June 04, 2014 04:00 AM | 6469 views | 9 9 comments | 38 38 recommendations | email to a friend | print
Former Milwaukee Braves pitcher Taylor Phillips, left, chats with current Atlanta Braves President John Schuerholz Tuesday at a luncheon at Vinings Bank. <br> Staff/Jeff Stantnon
Former Milwaukee Braves pitcher Taylor Phillips, left, chats with current Atlanta Braves President John Schuerholz Tuesday at a luncheon at Vinings Bank.
Staff/Jeff Stantnon
SMYRNA — Atlanta Braves President John Schuerholz isn’t retiring anytime soon.

“Our chairman, (Terry) McGuirk, directed me that I’d be here until we get in the ballpark,”

Schuerholz said. “And that’s my plan anyway.”

The 73-year-old gave a lunchtime speech to about 300 people at Vinings Bank on Tuesday, where he spoke of the new home of the Atlanta Braves, set to open by Cumberland Mall in 2017.

“This is a mission, a project of passion and excitement and joy for all of us with the Braves, what it means not only to our organization, but what it means to our region, what it means to our city, what it means to Cobb County, what it means to our fans,” Schuerholz said. “We’re going to be proud peacocks walking around when this beautiful facility and mixed-use development opens.”

For Schuerholz, the stadium move will also shorten his commute. Schuerholz lives in Vinings and has a daughter who teaches at Sope Creek Elementary in east Cobb.

As he’s done over the past few weeks, Schuerholz dropped new hints about the mixed-use development planned to accompany the team’s proposed $672 million stadium.

Schuerholz mentioned a bowling alley, a movie theater and an entertainment venue as part of the $400 million development. The Braves are in negotiations with two global players in the entertainment industry, Schuerholz said.

“Whichever one we decide on, we believe we will have the finest partnership which will help us provide the entertainment function of that mixed-use development when there are not baseball games being played during the off season,” he said. “It will be a 365-days-a-year facility and entertainment could be available through most of those days.”

Both entertainment companies own their own front line acts that travel the country, he said.

“They are entertainment providers. Singing. Stage acts. Entertainment that you go to Chastain Park to see or you go to Philips Arena to see, now you’ll come to our yet unnamed region and mixed-use development and watch acts.”

Schuerholz said the acts would be similar to those offered at the Cobb Energy Performing Arts Centre.

“It is very much like that. Different tenor. Different style, but those kind of quality acts,” he said.

He also mentioned a water feature in the mixed-use development he promised will be a unique aspect of the park. Schuerholz reiterated both the stadium and mixed-use development will open at the same time in April 2017.

In an interview with the MDJ, Schuerholz predicted the team will have no trouble if any lawsuits arise challenging the stadium. He referenced how a Fulton County Superior Court judge last month dismissed a lawsuit challenging the bonds for the new Atlanta Falcons stadium.

“That particular judge called them frivolous lawsuits,” Schuerholz said. “You have to expect these things to take place as a matter of course in projects of this nature and this magnitude and those that have gotten as much attention as this one has,” he said. “We won’t be surprised if there’s a challenge, and we certainly won’t be surprised if the bond validation is upheld.”

Schuerholz became general manager of the Braves in 1990 and held the position until 2007, when he was named team president. During the time he managed the team, the Braves had the best overall record in all of Major League Baseball.

“Winners make commitments and losers make excuses,” Schuerholz said.

He also said the new stadium might not have happened if the public learned about it too early.

“If we had not been able to keep it a secret — it was confidential, it wasn’t a secret — if it had leaked, we believe it would not have existed,” Schuerholz said. “This project would not have gone through. It likely would have been scuttled too soon before we had a chance to get all of what we needed lined up. I’m so happy that it worked that way.”

The crowd peppered Schuerholz with questions long after his speech ended, some about baseball and some about the stadium. He predicted the mixed-use development will help ease traffic because people will spend time in the development both before and after games. Schuerholz also promised the stadium itself will not disappoint.

“The most modern, the most unique, the most fantastic Major League ballpark ever to be designed and built will be coming out of the ground in Cobb County,” said Schuerholz. “It will be phenomenal, I can tell you that.”

Several key differences between the new stadium and Turner Field have already been announced. One of those is the new stadium will hold around 41,500 at capacity, rather than 50,096 in the current stadium when it’s sold out. Schuerholz conceded the Braves overestimated ticket demand when they built Turner Field and said the smaller Cobb stadium will be more intimate.

The new stadium will also have a much larger awning on top of the upper deck. According to Schuerholz, the awning will provide more shade and a more comfortable viewing experience during the hot summer months.

The architect selected to design the stadium, Populous, has a long history with Schuerholz. The same company helped design the Kansas City Royals’ stadium, which opened in 1973 while Schuerholz was general manager of that team. Schuerholz said negativity surrounding the stadium deal is starting to fade. He pointed out the 5-0 vote by the county commission on May 27 to borrow up to $397 million to finance the stadium and how that meeting “followed all rules and regulations.”

“We will always try to do things properly, correctly and professionally, with high standards,” Schuerholz said. “That’s our motto, that’s how we work. We will continue to offer you that commitment. I won’t give you any excuses.”

Cobb Board of Commissioners Chairman Tim Lee at that meeting expressed frustration with “the Atlanta media” for what Lee called their negative reporting on the deal. In his Saturday column, syndicated columnist Dick Yarbrough, who lives in Vinings, blasted Atlanta sports writer Jeff Schultz for his coverage of the move. Schuerholz was asked if he agreed with Lee’s assessment that coverage had been unfair.

“I’ll answer that this way,” Schuerholz said. “I read Mr. Yarbrough’s article, and I couldn’t agree more with what he said.”

Among those in attendance Tuesday was Cobb Interim Superintendent Chris Ragsdale, who said he can’t wait for the stadium to be built.

“It’s going to be great for the community, obviously going to be good for the school district in the form of SPLOST, so we can’t wait for them to get here,” Ragsdale said after the talk.

Retired Georgia journalist Bill Shipp of Acworth is also enthusiastic.

“I am a fan,” Shipp said after the talk. “It may not be the best deal in the world, but it’s going to do Cobb County a world of good. In general, it’s a very good thing. I think it’ll bring more commerce into the county, it’ll help put the county on the map. We’re not always in the shadow of Atlanta. We’re a big-league county because we have a Major League Baseball team.”

Another attendee was Taylor Phillips, a former left-handed pitcher who played for the Milwaukee Braves, Chicago White Sox, Chicago Cubs and Philadelphia Phillies from 1956-63. Attendance should pick up when the Cobb stadium opens, Phillips predicted. From his home in Hiram, Phillips said he can get to a Rome Braves game, about 40 miles away, faster than he can get downtown to Turner Field, and he likes the atmosphere at the minor league ballpark better.

Phillips also talked about how baseball has changed since he played.

“It’s a different game,” said the Douglasville native, adding that players are bigger, stronger and quicker, and have better research at their disposal.

Pay has changed too. One year in the majors, Phillips made $15,000, and he played in Caribbean leagues during the winter to bring in extra cash. In 2012, the average professional baseball player made $3.4 million, according to

Phillips played in the 1957 World Series with the Milwaukee Braves, but picked a different moment when asked to name a highlight of his career.

In 1958, Phillips was traded to the Chicago Cubs. In his first game back in Milwaukee, he pitched a 1-0 shutout victory against his old team. In 1966, the Milwaukee team moved to Georgia and became the Atlanta Braves.

Regarding the $300 million the county is contributing to fund the Braves’ new stadium, Phillips had a simple answer.

“I live in Paulding,” he said.

Comments-icon Post a Comment
June 07, 2014
i must be missing something here but i don't understand the rationale for tying the financial future of the ballclub to a real estate development and stadium naming rights. of course, the braves would have been hard-pressed to turn down $300 million from cobb county but they'd better hope that whatever financing the county is providing is irreversible because i have a feeling that there's going to be some turnover on the cobb county commission.
Rich Pellegrino
June 05, 2014
What can I would be so laughable that these old guys still live in and thrive on a bubble of systemic corruption--look up the meaning and you will see how this whole deal is taken from the "corruption playbook". The only good news is the bubble is finally bursting thanks to the good folk of Cobb from all backgrounds who are saying enough is enough and standing up to these jokers. (And of course, part of the playbook is to paint the ordinary people who speak up and out as the fringe however they forget the polls which indicate that they speak for 87% of the people here who say that there has been no transparency in this deal and who don't want the public funding of it.)
June 05, 2014
Oh, Richie, when are you going to just go away?! You embarrass yourself, and Cobb County, on a weekly basis. Maybe if you weren't so busy trying to save all the illegals, you could've arrived ON TIME, even early, to put your name on the pad of paper. We all know you arrived late and then screamed and shouted and accused others of not playing fair.

You can't stand that this competent group of men, pulled off one of the most amazing feats and are bringing the Braves and a first class entertainment center to Cobb County. The mayor and his group of slackers had 15 years to make something of the area around Turner Field and just didn't seem to get around to it.

Why don't you head to Mexico and help free Sgt. Andrew Tahmooressi. Illegals cross our borders in waves and we give them free healthcare, food stamps and let them pop out babies so we can support them. This marine accidentally crossed over a border and they're beating him and torturing him. Since you're so chummy with that country, do something good for once and go help him.

Yeh...I didn't think so.

June 04, 2014
“Winners make commitments and losers make excuses,” Schuerholz said. He also said the new stadium might not have happened if the public learned about it too early. “If we had not been able to keep it a secret — it was confidential, it wasn’t a secret — if it had leaked, we believe it would not have existed,” Schuerholz said. “This project would not have gone through. It likely would have been scuttled too soon before we had a chance to get all of what we needed lined up. I’m so happy that it worked that way.”

Schuerholz, how dare you call us tax payers losers! What makes you think saying this type of insult to those of us who are paying for your stupid ball park! And now you admit the whole thing was done in secret because you knew, if the CC tax payers had been allowed the right for us to vote on this, it would have been voted down. If you want an new place to play your stupid ball, YOU PAY FOR IT OUT OF YOUR MULTI-MILLIONS...and you pay for all the infrastructure crap as well. BELIEVE ME - YOU ARE THE LOSER!
Beancounter Eric
June 04, 2014
A few random thoughts:

1. I find it telling that the instigators of this deal kept it confidential because of the opposition they believed would arise from the taxpayers.

If it's such a good deal for the taxpayers of Cobb County, it should have been in the open.

2. Good for Mr. Schuerholz shortning his commute. I'm sure all of us who will be sitting in MORE traffic at 75 and 285 on game days will be happy for him.

3. Along the lines of HotinAtlanta's comment - there is a movie theatre just down 41 from Cumberland Mall - There is at least one bowling alley up 41 a short distance. Cobb Energy Center does quite well as a music venue, at least when the talent doesn't cancel. If a market exists for additional entertainment attractions, they will be built - but it should not come on the coattails of a massive looting of the public purse building a stadium for a multi-billion company which can afford to pay multi-million salaries to adults who play a child's game.
June 05, 2014
Thank you Beancounter Eric. Nice to see someone else thinks this should have been voted on by those of us who will be paying for it.
June 04, 2014
"Shorten his commute." Whatever, he probably has a driver and doesn't even get into the horrible traffic that us poor working folk do. We don't need another bowling alley or movie theater! The one's we have don't even do very well. There's an AMC right down the street at the corner of Cobb and Cumberland Blvd. And to put a music venue in there - wholly molly!!! Talk about traffic and crime! Not to mention the noise levels for those of us who live close by! I'M NOT A SUPPORTER OF THIS and think the CC Commissioners need to be fired for the underhanded, under-the-table deal that was kept secret until it was done.
June 04, 2014
Ok, talk about traffic and crime. There will be less traffic congestion for a 40,000 fan sellout as opposed to Turner Field's sell outs of 50,000. Ever just "walk around" Turner Field, before or during or after a game and actually find any place to entertain your self, wallet, or your family within walking distance of the stadium? Of course not. That's going to change in 2017. Crime? You know of ANY crime free section of metro Atlanta? If so, why don't you pack up and simply move there.
June 05, 2014
To DeputydawgUGA - I didn't say CC was crime free. I said this will bring in more crime therefore causing more money out of our tax paying pockets to pay for additional police. I don't care about the issues with Turner Field. If you didn't want to put up with those problems, don't buy tickets and go to the stupid games. Watch them on T.V. This is NOT good for our community in any way or form! As this is, unfortunately, a done deal, the Braves should have to pay for the whole thing NOT the tax payers!!!!!
*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, and spam will also be rejected. Please read our terms of service for full guides