The luxury swimwear line is impeccably designed and constructed with the onstage competitor in mind. Pelletier utilizes high quality fabrics, colorful accents and lining.
“We strive to make our swimsuits fit well but also to be ready for backstage quick changes,” said Pelletier, who was first runner-up in the Miss Georgia pageant and also won the title of Miss National Sweetheart, as the Georgia representative.
Twelve years ago, the 2000 graduate of North Cobb High School moved to New York to become a Radio City Rockette. She danced with the Rockettes for five years. She was also a two-time contestant on TV’s “The Amazing Race.”
Pelletier’s swimwear line will be the official swimwear sponsor of the Miss USA 2014 competition.
“We will be doing the suits for all of the 51 contestants. They have a choice of four suits. We’re supplying all of them,” she said.
Pelletier’s company started in the basement of her mother’s home who constructed swimsuits and dance costumes for her when she competed in competitions.
“(My mother) would just make them better. She made them fit well,” Pelletier said.
It is hard to imagine that Pelletier experienced problems finding a swimsuit off the rack that flattered her. “When it came time to wear a swimsuit, I had gotten used to being picky and having my mom make things look better that I was wearing. It was all these things combined that started the first prototype of a swimsuit,” she said.
In 2005, Pelletier won Miss NY and competed in Miss America. “A lot of girls that I was competing with noticed my mom was doing these swimsuits. It all started in Georgia. She started making swimsuits for local competitors who were competing in Georgia,” she said.
In 2011, Pelletier and her mother launched Kandice Pelletier Swimwear. Bravura in east Cobb along with other pageant boutiques across the country carries the line.
“We slowly have been growing and focusing in this niche pageant market. There are 2 million pageant competitors in the market,” said Pelletier, who contracted with Teen USA last year to provide their pageant swimwear.
“(Miss Universe Organization) gave us a great opportunity and chance to do the suits for Miss USA that will be airing on NBC,” Pelletier said.
To learn more, visit kandacepelletier.com.