LOUD Security named 2014 Small Business of the Year
by Rachel Gray
June 03, 2014 04:00 AM | 4527 views | 9 9 comments | 14 14 recommendations | email to a friend | print
John Loud, right, is congratulated after his company, Loud Security, was named the Cobb Chamber’s 2014 Small Business of the Year Monday morning at the monthly chamber breakfast.<br>Staff/Jeff Stanton
John Loud, right, is congratulated after his company, Loud Security, was named the Cobb Chamber’s 2014 Small Business of the Year Monday morning at the monthly chamber breakfast.
Staff/Jeff Stanton
CUMBERLAND — A small business owner who spearheaded the campaign to bring the Braves to Cobb County had tears in his eyes as he thanked God, his staff and his customers when he was recognized by the Cobb Chamber of Commerce on Monday.

About 450 people attended the Chamber breakfast to recognize the 2014 Small Business of the Year winner, Kennesaw-based LOUD Security Systems.

Established in 1995 by John Loud, a former Delta flight attendant who was born and raised in Boston and moved to Cobb in 1995, LOUD Security Systems installs, maintains and monitors residential and commercial security systems.

LOUD Security Systems started with a handful of supporters in Loud’s basement. The company is now located off Cobb Parkway in Kennesaw and employs 55 people, which Loud admitted makes him scared to realize.

“You hear about all the business that fail,” said Loud, who is the executive committee director for the Cobb Chamber.

Agnes Murner, of Acworth, who has been a receptionist at LOUD Security Systems for more than three years, said Loud is a considerate and understanding boss who ensures his employees have the necessary training.

“John is a strong Christian and he operates the company on those principles,” Murner said. “His personality draws everyone in … He makes us a team.”

Last fall, Loud and a half dozen other small business owners created the “Cobb Home of the Braves” group.

The group placed six billboards around the county to convince the public to lobby commissioners to vote in favor of a deal between the county and baseball franchise to build a $672 million stadium by Cumberland Mall.

County Chairman Tim Lee has publically thanked the group, calling them “critically important” to spreading public awareness about the stadium project.

Loud also organized rallies and launched commercial advertising campaigns directed at Cobb residents to garner more support.

While running the “Cobb Home of the Braves” campaign, Loud said the effort was not for personal benefit, but to promote economic development in Cobb.

“At the end of the day, how you grow is becoming entrenched in the community,” Loud said Monday morning about being a small business owner.

The Cobb Chamber credits LOUD Security Systems for doubling the company’s volunteer time and donations to the community in the last year, which included contributions to the Big Shanty Festival, Taste of Kennesaw and Taste of Acworth.

The Small Business of the Year distinction was first awarded in 1982. Last year’s winner was Pucket EMS.

Drew Tonsmeire, director of Kennesaw State University’s Small Business Development Center, said more than 80 percent of the Cobb Chamber is made of small businesses.

In order to be considered as one of the Top 25 Small Businesses of the Year, the company must be for-profit and a Cobb Chamber member.

Each applicant must demonstrate an increase in sales or unit volume, show innovation, give examples of facing adversity and provide evidence of community contributions.

Loud said small businesses in Cobb support each other and the best advice he can give to the operator of a newly created company is to “seek guidance.”

“There are so many people out there; they want you to succeed,” he said.

The security business is about building and retaining the customer base, Loud said.

The long-term customer relationships start with hooking the client, Loud said, then the services continue to be billed, but crews are only sent to a home or business if there is a problem.

LOUD Security Systems is small enough the customer feels the hometown touch, but Loud said he is able to learn from bigger security companies without wasting thousands of dollars from his business.

Top 25 Small Businesses of 2014:
• Bob Steele Salon, Marietta
• The Bottoms Group LLC, Marietta
• Brookmeade Healthcare, Kennesaw
• Casteel Heating and Cooling Inc., Marietta
• Cumberland Diamond Exchange, Smyrna
• Deluxe Athletics LLC, Marietta
• Ed Voyles Automotive Group, Marietta
• Fulfillment Strategies International, Inc., Austell
• Gaskins Surveying and Engineering Company, Marietta
• IAG Forensics, Marietta
• Innovative Marketing & Design, Smyrna
• JAT Consulting, Kennesaw
• Laser Ventures Inc., Woodstock
• LOUD Security Systems, Kennesaw
• Mopdog Creative + Strategy, Kennesaw
• NGA Staffing, Kennesaw
• Omega Learning Center, Acworth
• Otter’s Chicken, Marietta
• The Printheads, Marietta
• The Service Fort, Atlanta
• SimpleC, Atlanta
• State Farm, Linda R. Rodriguez Insurance Agency, Marietta
• Veterinary Products Inc., Kennesaw
• Warrior Pride Fitness, Marietta
• The Wendy Bunch Team, RE/MAX PURE, Marietta

Comments-icon Post a Comment
Be Careful
June 03, 2014
Is Loud the only business in Cobb?

He won business of the year in Kennesaw, Acworth, and now Cobb.

Give me a break.

He's obviously planning a political future....he sticks his face in front of the camera at every availalbe opportunity.

And yes, he puts on a very nice face. But have a problem with his company's services and then you see his TRUE personality.

Don't say I didn't warn you.
Just Sayin'....
June 03, 2014
I don't think he could run for office, but he sure does like to be in front of the cameras at every opportunity and sure does like to do the Chamber's bidding. Very nice article about his company in a magazine describing how he now has many buildings covered for the County government, thanks to a seminar he went to on how to get business with the county. Believe it came out in November of last year. Just Sayin'....
Get A Life
June 03, 2014
Also - I suggest you get back to work instead of trolling the MDJ site spewing unnecessary hate on someone whose successful business is being recognized.
June 03, 2014
'Strong Christian Man' This statement is laughable.
Just Wait
June 03, 2014
Let's see. Biggest booster of the Braves moving to Cobb. Chamber bigger booster of the Braves moving to Cobb. Loud wins Chamber award. Anyone else detect an odor?
tit for tat
June 03, 2014
Another chamber payoff for the Braves move.
Anti Nazi Rule
June 03, 2014
If he runs his business with the same lack of integrity he showed when he orchestrated the stacking of the deck against the anti-braves speakers at the commission hearing I feel sorry for his employees and customers.
June 03, 2014
Aw, did you get your wittle bitty feelings hurt when you didn't get to speak?! Why didn't you budget your time a little bit better and get there ahead of them. The early bird catches the worm, ya know.

Besides, we have already heard from that Clown Crew Trio. Over and over and over and over... Rich Pellegrino is just hacked off that he didn't get to show his mug some more. My gosh, that guy is catching up to Sharpton and Jackson with becoming a media wh---...well, nevermind.

Congratulations to Mr. Loud on this amazing honor. And for all your hard work in building your successful business and providing jobs for others. Whatever role you played in bringing the Braves to Cobb County?? A humongous thank you for that!!
Get a life
June 03, 2014
Equating the braves deal to Nazism is quite frankly tasteless and shows just how petty the whole anti-stadium group has gotten.

I guess when one is literally desperate for media attention there is no rhetoric too low.
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