Shoppers were offered a chance to purchase paper Miracle Balloons for $1 each at any store location. All the proceeds from the sale benefit the Children’s Miracle Network Hospital closest to the fred’s Super Dollar location where the balloon was purchased. As an added incentive, customers who purchased a Miracle Balloon were rewarded with a coupon for $1 off the purchase of two bags of Mars candy.
Children’s Miracle Network Hospitals is a nonprofit organization dedicated to generating funds and awareness for children’s hospitals and their programs across the country. The organization assists 170 children’s hospitals providing special care to injured and sick children in communities across North America.
fred’s Super Dollar operates more than 700 discount general merchandise stores, including 21 franchised fred’s stores in 15 states in the southeastern United States.