Weather Channel, American Cancer Society team up
by MDJ staff
May 11, 2014 04:00 AM | 1602 views | 0 0 comments | 12 12 recommendations | email to a friend | print

The American Cancer Society announced that Cumberland-based The Weather Channel will be a national partner supporting the Society’s Relay For Life community fundraising events. The morning show team from AMHQ with Sam Champion will be the on-air talent for the partnership. Meteorologist Champion, who recently joined The Weather Channel as host of its AMHQ show after several years on ABC’s Good Morning America, will be the on-air face of the partnership ,along with the AMHQ morning show team.

The network will raise funds for the American Cancer Society’s fight against cancer and will be a national media partner for the Society’s Relay events.

The Weather Channel will promote Relay For Life in a campaign which includes on-air promos, online content, social media and program elements within AMHQ. Co-hosts Champion, Maria LaRosa, Mike Bettes and Anaridis Rodriguez will each team up with a cancer survivor to raise funds and encourage people to join community relay events.

Viewers can follow the teams’ progress through periodic updates on air and through the network’s digital platforms.

In addition, The Weather Channel will promote sun safety through the partnership and provide local weather information for the thousands of outdoor events which take place throughout the country. Relay For Life, the American Cancer Society’s signature event, is an overnight experience that unites the entire community to celebrate those who have had cancer, remember loved ones lost and provide an opportunity to fight back against the disease. Relay takes place every year in more than 5,000 communities nationwide and in 20 foreign countries.

Relays begin with cancer survivors taking the first lap around the track and feature a luminary ceremony after dark — inspirational candle-lit ceremonies in memory of those who have lost their battles with cancer and honoring those who have survived.

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