Redevelopment authority approves Six Flags road renamings
by Nikki Wiley
March 18, 2014 04:00 AM | 2656 views | 5 5 comments | 9 9 recommendations | email to a friend | print
A plan to rename roads around Six Flags Over Georgia got the go-ahead from the South Cobb Redevelopment Authority on Monday. The proposed changes, above, are geared towards decreasing confusion as well as rebranding the area, which is struggling with the perception of being a hotbed for crime. <br>Graphic courtesy of Cobb County government
A plan to rename roads around Six Flags Over Georgia got the go-ahead from the South Cobb Redevelopment Authority on Monday. The proposed changes, above, are geared towards decreasing confusion as well as rebranding the area, which is struggling with the perception of being a hotbed for crime.
Graphic courtesy of Cobb County government
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MABLETON — A plan to rename roads around Six Flags Over Georgia got the go-ahead from the South Cobb Redevelopment Authority on Monday.

Before the plan could go into effect in fall 2015, it must also get approval from the Cobb Board of Commissioners.

Dana Johnson, deputy director of the Cobb County Community Development Agency, said the goal is to reduce confusion among residents, businesses and public-safety officials over repetitive road names.

But it may also help rebrand the area struggling with the perception of being a hotbed for crime.

“We have two different roads which are named Six Flags Drive and do not connect to one another in any capacity,” Johnson said.

Most veteran law enforcement and emergency responders have become accustomed to the redundant roads, Johnson said, but newer officials have trouble learning the ropes.

The proposal includes renaming Six Flags Drive, Six Flags Way and a portion of Six Flags Parkway.

One portion of Six Flags Drive might be rebranded City View Drive. The portion of the road that extends from Riverside Parkway could be named Riverside Parkway giving the road the same name throughout.

A connecting road called Six Flags Way may be renamed Harbor Way, a tribute to the new water park opening Memorial Day weekend as part of Six Flags.

Johnson said the renaming, if approved, would have no impact on ZIP codes. The United States Postal Service would deliver mail to both addresses for a year, he said, giving residents and businesses time to make the switch.

Conversations are also taking place with the Department of Drivers Services to work out a plan to replace licenses of impacted residents at no cost, but Johnson said the county is not guaranteeing that yet. Updated business licenses would be provided by the county for free.

The proposed road names are the result of community input, Johnson said. Meetings were held in January with Six Flags area residents to get feedback on the plan and potential road names.

The project coincides with a redevelopment project underway in the south Cobb area, although Johnson said it wasn’t necessarily taken up by the county for that purpose.

“I think being able to combat perception with reality is another important target,” Johnson said.

Does south Cobb get

a bad rap?

Barbara Moment, a Six Flags Drive resident, attended Monday’s meeting of the South Cobb Redevelopment Authority, and she thinks the area doesn’t deserve its reputation for high crime.

“It does kind of get a bad rap although it’s a lot better than it used to be,” Moment said.

The authority is also considering hiring a consultant that would lead a re-branding and marketing campaign to attract developers to south Cobb.

“The first thing is getting everybody bought into the vision,” said Ed Richardson, chairman of the authority.

If approved by both the authority and the county commission, the campaign could get underway as early as this summer.

Richardson pointed to recent development in the area, including the expansion of Six Flags and the construction of the Riverside EpiCenter, and said he wants to see that growth continue.

“It’s all about re-envisioning a better future,” Richardson said.

Comments
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anonymous
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March 18, 2014
Why waste taxpayer's money to do this? You are putting lipstick on a pig. Changing the name of certain parts of Bankhead Highway to Veterans Memorial didn't bring it out of the dumpster. Maybe so you can attract new people that Google the new name of the streets and they don't come up with the real dirt, although the real dirt is still there?
Which Way Ray
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March 18, 2014
If you put lipstick on a pig its still a pig.

Maybe we should look into WHY this area is seen this way. It has nothing to do with what the streets are named. Bankhead was renamed to Veterans Memorial.... what changed?
Gringo Bandito
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March 18, 2014
I'll tell you what changed. The same thing that changed when Stewart Ave. became Metropolitan Pkwy.
Just Wait
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March 18, 2014
You know, you could have left Six Flags in just one of the street names. It is still there.
Actually
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March 19, 2014
The map shows keeping the name Sic Flags Parkway (see right side of map just under the green line.
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