“Creating a dedicated mobile site was a key strategic project for the company because 23-percent of our online customer interaction comes from smartphones and that number is growing rapidly,” said John Stegeman, president, HD Supply White Cap. “We are committed to meeting the changing needs of our customers. The launch of our new mobile site and apps reinforces our online presence and adaptability.”
Customers visiting WhiteCap.com via a smartphone will automatically be redirected to the new mobile site. Separately, iPhone and Android smartphone users can also download the company’s newly released mobile application for an easy-to-use shopping experience, which includes a Concrete Calculator, Branch Locator and the HD Supply White Cap SpeedBuild tool that assists in purchasing frequently ordered items. The White Cap app is available in the Apple App Store for iPhones and the Google Play Store for Android devices.