“This year’s OBIE Awards celebrated the successes of industry professionals, as well as the recovery of the real estate market that continues to grow stronger,” said Kimberly Garwood, director of marketing at Traton Homes. “2013 has been an outstanding year, and winning these OBIE Awards is a testament to the hard work and dedication of the entire Traton Homes team.”
Traton Homes’ three Gold OBIE Awards included Rockford Township in the Single Family Builder — Detached (50+Homes/Year) $350,000 to $424,999 category, Leisure Ridge in the Single Family Builder — Detached (All Builders) $800,000 to $899,999 category and Best Magazine Ad in the Full Page and Over category.
The Silver OBIE Award was in the Best Interior Merchandising — Detached Model $550,000 to $749,999 category for its model home at The Estates at Davis Ridge.
In addition to these awards, Traton’s “Where will we spring up next?” campaign, created and designed by mRELEVANCE LLC won two OBIE Awards including a Gold for Best Social Media Campaign and Silver for Best Email Marketing Message. The campaign was designed around the announcement of Traton Homes’ newest community, Lafayette Square, in May 2013.
Ashton Woods Homes
Ashton Woods Homes received a Gold OBIE for Heritage at Kennesaw Mountain in the Best Interior Merchandising — Detached Model — $750,000 and Above category. The home won gold because of its appeal to the target market with its uptown country design scheme. The home uses contemporary design features that mix entertaining and storage. Heritage at Kennesaw Mountain offers a pool, cabana, tennis courts and large wooded estate home sites, with a new phase backing up to Kennesaw Mountain National Battlefield Park.
Alderwood on Abernathy in Sandy Springs won Gold in the Best Interior Merchandising — Attached Model — $300,000 to $449,999 category. The home has two bedrooms, multipurpose spaces and unique features such as a round dining table with bar that could serve for both formal and casual dining, and a home office/guest suite with a Murphy bed.
Winning a Silver OBIE in the Best Building Design — Detached Model — 4,500-plus Square Feet category was Provence in South Forsyth. The model home offers five bedrooms and five baths, a three-car garage, a gourmet kitchen with island, a fireside keeping room, a two-story family room, a mud room, a study with three-sided fireplace, a master suite with his and hers vanities and a finished basement with in-home theater. The outdoor living area features an outdoor fireplace, waterfall and back deck.
Ashton Woods Homes also won a Gold OBIE for Best Website — Builder Developer. As the builder’s corporate website, its design features photos and information about communities, the home buying process, financing, warranties, personalization and energy efficiency.
Edward Andrews Homes
Edward Andrews Homes received a Gold OBIE in the Best Building Design — Detached Model — 3,500 to 4,500 Square Feet category for its Rutledge model at Mabry Manor in east Cobb. The Rutledge model sits on a narrow home site, but the home is spacious and includes built-in bookshelves, a butler’s pantry and a Jack-and-Jill bathroom.
The builder was also honored with a Gold OBIE in the Best Interior Merchandising – Detached Model - $550,000 to $749,999 category for the Rutledge. The home features durable fabrics and bright colors in the children’s spaces and sophisticated patterns and substantial furniture pieces in the adult areas.
The builder also won a Silver OBIE in Best Interior Merchandising — Detached Model — $750,000 and Above for Lake Haven of Crabapple.
Edward Andrews Homes in addition to Mabry Manor builds Stonemill Creek in west Cobb.
Acadia Homes & Neighborhoods
Acadia won a Gold OBIE award for Best Interior Merchandising on its model home at Liberty Crossing in Jackson County, the Silver OBIE award for Best Model Home/Sales Office at Riverbrooke in Forsyth County and Neighborhood Sales Manager Wynn Frith of Sherwood Park in Smyrna was named Rookie Salesperson of the Year.
Frith, a former software salesperson with an MBA who recently spent 10 years as a stay-at-home mom, returned to sales in 2012 with a stunning record of 29 gross homes with 27 net sales and a total revenue of $7.6 million. She was awarded Top Rung Awards from the Atlanta Sales & Marketing Council for the most single family homes closed in the third and fourth quarters of 2012.
Debuting in 2010, Acadia Homes & Neighborhoods is a relative newcomer to the Atlanta housing market scene.
Acadia Homes & Neighborhoods was also honored this year with a Pacesetter Award from the Atlanta Business Chronicle as the Fifth Fastest Growing Privately Held Company in Atlanta, a Customer Service Excellence Award from 2-10 Home Buyers Warranty and a GuildMaster with Distinction Award from GuildQuality. They also won a Gold and four Silver OBIEs at last year’s OBIE Awards Gala and a Gold and Silver award in 2011.
In addition to Sherwood Park, Acadia builds in Arbor Green in Kennesaw, Eagles Crest in Acworth, Manor Park in Marietta and Reece Farms in Powder Springs.
Windsong Properties received a Gold OBIE for its Stratton floor plan at Bel-Aire, a 55 and older active adult community in Powder Springs, in the Single Family Builder — Detached — $290,000 to $349,000 category.
Windsong also celebrated its 10 year anniversary with a party at the Bentley model home at Windsong Manor in the Seven Hills community in Dallas. Attendees donated more than 1,000 pounds of food to support MUST Ministries’ food pantry.
At the party, Steve Romeyn, managing partner of Windsong Properties, acknowledged the company was growing. This year alone, the builder sold out at its Garden Street community in downtown Woodstock, began construction on 75 courtyard homes at Heron Pond in Woodstock, started building a new clubhouse at Bel-Aire and hired six new employees.