Fundraising kicks off to restore Powder Springs water park
by Rachel Miller
July 21, 2013 12:25 AM | 20004 views | 9 9 comments | 18 18 recommendations | email to a friend | print
Local businessmen Norman Agan II and Joey McCollough, both of Douglasville, survey the condition of the iconic dolphin slides at the former Sun Valley Beach in Powder Springs on Wednesday. The duo are trying to purchase the property and reopen it through an online campaign asking who would support the idea.
Local businessmen Norman Agan II and Joey McCollough, both of Douglasville, survey the condition of the iconic dolphin slides at the former Sun Valley Beach in Powder Springs on Wednesday. The duo are trying to purchase the property and reopen it through an online campaign asking who would support the idea.
Cobb and area residents enjoy the pool in July 2006. The park went into foreclosure in 2011 and did not reopen for the 2012 season.
Cobb and area residents enjoy the pool in July 2006. The park went into foreclosure in 2011 and did not reopen for the 2012 season.
POWDER SPRINGS — An effort by two local businessmen just a month in the making could restore a once-beloved childhood destination — now in dismal condition — back to its glory days.

Joey McCollough and Norman Agan II, both of Douglasville, are trying to raise $150,000 as quickly as possible for a down payment on property that contains the remnants of Sun Valley Beach.

For more than 40 years, Sun Valley Beach at 5350 Holloman Road, just outside the Powder Springs city limits in southwest Cobb, offered area residents the opportunity to gather in a pleasant, wooded area for a wide range of activities, including swimming in a massive public pool.

But, in the summer of 2008, the community hot spot was the scene of two tragic deaths. On May 27, 2008, 16-year-old, Ifeanyi Odihe, drowned in the pool while attending a school-sponsored outing. Then on August 10, 2008, a 5-year-old, Kavi Patel of Smyrna, drowned.

Odihe’s parents filed a wrongful death lawsuit against the owners of Sun Valley Beach, Wayne and Ann Powell.

The business went into foreclosure in 2011 and did not reopen the following 2012 summer season. McCollough said the land has changed hands a few times in recent years.

McCollough said he is fueled by taking on impossible challenges, and his desire to reopen Sun Valley Beach comes from being a kid at heart.

“I like making people smile,” McCollough said.

Property listing

Sun Valley Beach first opened as an amusement center and water park in 1964, according to promotional material from when the attraction was still in operation.

The brochure stated, “You don’t have to leave town to go to the beach.”

Sun Valley Beach offered everything from a place for company picnics to summer camp for kids to pony rides.

And of course, the biggest draw was the chance to take a dip in the largest pool in the Southeast, which McCollough said can hold 1.5 million gallons of water.

The 33.8 acres of commercial property is listed for $580,000 on real estate website LoopNet.

According to, that price includes the buildings and equipment still sitting on the property, and owners are asking “for less than the land value.”

McCollough and Agan, who both have experience working in theme parks, formed Noumena Inc. to purchase and manage Sun Valley Beach. Agan has drafted a 40-page business plan.

McCollough, owner of Remember This Paint Studio in Hiram, has worked for Six Flags and Walt Disney World. Agan said he has been in the insurance business for three years and was the head of security for a haunted house attraction.

Agan said they are two men “with great contacts who never sleep.”

Noumena Inc. already has received four construction bids on the cost of renovating the pool area, ranging from $500,000 to $5.5 million.

The higher bid was for a full-scale water park, but McCollough said their budget is for $1.25 million with a more traditional pool and concession area design.


Odihe’s parents claimed in the lawsuit the pool water was unclear, resulting in their teenage son not being seen by lifeguards.

If Noumena Inc. is successful in purchasing Sun Valley Beach, McCollough said the new operation would be better managed and maintained than when it was last open.

But, McCollough added he has budgeted $10,000 a year in liability insurance and knows that insurance companies do factor deaths into coverage rates.

McCollough said planned improvements will also go a long way to making the pool safer, such as fully cementing the pool. Sun Valley Beach started as a pond, and some unfinished underwater areas had dirt bottoms.

A new beach front would be added to lead into the shallow area, and the deep end would not be the original 12 feet, but 10 feet at most.

“If we can’t do it right, we aren’t going to do it,” McCollough said.

McCollough isn’t sure what features of the old pool – which had 11 slides, Tarzan ropes and a log roll – will remain.

The business plan includes fixing what is broken and upgrading the water park, perhaps by adding a lazy river.

Short sale

The property owners want to quickly sell the acreage, according to McCollough, so Noumena Inc. needs a quick influx of cash before the chance to restore the local gem is snatched by someone else who many have different plans for the vast amount of land.

The duo said $150,000 would be enough to secure a down payment. Agan said they want to enter into negotiations after a large fundraising event in early September.

Agan said the pool could reopen in the summer of 2014, which would be 50 years after Sun Valley Beach was created.

Other attractions outside of the pool area could open much sooner, like a drive-in movie theater or a retro video arcade.

Agan said there are at least three serious personal investors, not firms or corporations, who are anxious to sign on to the project.

“It all starts with an idea. It doesn’t matter if you have money or not,” McCollough said.

If Noumena Inc. purchases the property, the business partners promise to keep the Sun Valley Beach name to honor the nostalgic feel many community members have for the park.

McCollough said he doesn’t want Sun Valley Beach to become a tourist stop, but a local destination that will play a big role in the lives of nearby residents of Cobb, Paulding and Douglas counties.

Agan said the goal is to offer a clean, safe and affordable place, and that both men know from experience: “Customer service is key.”
Comments-icon Post a Comment
Sondra Greenwood
September 08, 2013
It would be awesome to have it back and running again i would drive from Carrollton where i live now to come and swim and have fun i grew up going to Sun Valley it was sad i heard it closed down
July 22, 2013
Of course those parents signed a wrongful death suit and one. Maybe the irresponsible parents should have been watching the kid. Better be lucky I am no judge because I wouldn't have awarded you a dime. To many idiots looking for a handout. Lets get rich off our irresponsibility!
July 26, 2013
SO TRUE, the irresponsibility of parents today if that's what you call them. Me and my daughter went there every day back in the late 80's and 90's with season pass and so did many familys with no problems ever. The parents have to to the right thing and watch there kids. But this is happening everywhere today and not just water parks and it's all because the lack of supervision and then when something happens blame it on the next guy! Makes me SICK! SUNVALLEY BEACH WAS A GREAT PLACE TO GO WHEN I WAS GROWING UP AND WITH MY DAUGHTER!!

Barbara Stanley
July 22, 2013
BRAVO! I knew this would be an awesome investment!!

There's nowhere better to have some good old fashioned family fun than this place!!!

Good Luck
July 21, 2013
I hope this site can be renewed and run as a fun park. I went to it with my small kids about 10 years ago but did not allow them to swim in the deep area of the pool because it was so dark. Maybe it had a dirt bottom, I never heard that before. I could see that it was a danger then and stopped going.
Mike In Smyrna
July 21, 2013
Fundraiser??? You go to the bank and apply for a loan. If you meet the criteria, they loan you the money. There is one catch; it is line item on your P&L statement. Or, you could form a private equity company. There is one catch; the investors return on their investment.
July 21, 2013
Think you missed the point. They want to reopen SunValley Beach as more like a neighborhood park. Im 100 percent with the dundraising ideal. I wish I had extra money to help out.
Save Sun Valley
July 21, 2013
Make sure you check out more about Save Sun Valley by going to
Victoria in Hiram
July 21, 2013
We need something like this back in Powder Spring's.I remember going and taking my 3 boy's and one of my granddaughter's. Now if we want to go to the we have to go to Lake Leaner which I don't like.I love the idea.

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