What an incredible opportunity to sell Marietta to the world. As reported in the Marietta Daily Journal, the Marietta Visitor’s Center is seeking a new director. Theresa Jenkins retired after 29 years at the helm.
As Dick Yarbrough’s Saturday column correctly reports, some members of the MVC Board have attempted to conduct a closed-door approach to filling the position. In fact, there’s been an attempt to anoint a hand-picked, but under-qualified, candidate to the position, and to pay a former CVB director to mentor her for a period. An interim “coach,” if you will. Not part of the published experience requirements for applicants.
With new leadership, the MVB is poised to become the City’s premier focal point for promoting the wonderful assets our city has to offer. And what a wonderful opportunity to develop a cohesive marketing approach to enticing visitors and potential homeowners, in concert with effective groups such as The Branding Project, to see what we have to offer.
As with all opportunities, we must move now to take best advantage of this opportunity, or perhaps lose it for an undetermined time.
Concerned Marietta citizens, let’s make this work for everyone’s benefit, and those who come after us. We have a unique chance to aggressively promote our city for the good of all.
Add your voice to the public pressure on the MVB board to ensure this hiring process is open and fair to all applicants.
Mr. Yarbrough’s column also included suggested qualifications a new director should have. Specifically, he called for the new director to have “media relations moxie.” A director with such skills would create an openness to counteract the current “insular and self-congratulatory attitude” Mr. Yarbrough described.
Here’s the good news! There is a candidate who meets the full published requirements for the director position. She is Mary Koronkowski, and is known for her “media relations moxie,” among many other talents and skills. Mary would bring a broad range of experience, people skills, a marketing sense and fresh thinking to the position. She listens to others’ ideas and positions, and is able to bring unique people together in order to create a focused sense of purpose and achievement.
And better yet! Mary doesn’t need an interim “coach” to mentor her. The MVB would save money, and start anew with an experienced marketing thinker at the helm.
It’s time for the MVB to take full advantage of the many diverse restaurants, shops, attractions and events Marietta has to offer, and to aggressively pursue cooperative opportunities to market them.
Mary Koronkowski is the “New and Improved” director candidate who can best do this. Let’s openly push the MVB to do the right thing!
Editor’s note: Mr. Carlisle chairs the city’s Vision 20/20 Committee.