Sears Holdings severs ties with Paula Deen
by Anne D’Innocenzio, AP Retail Writer
June 28, 2013 11:30 AM | 1063 views | 11 11 comments | 29 29 recommendations | email to a friend | print
This undated image released by Smithfield Foods shows celebrity chef Paula Deen wearing a Smithfield apron as she stands in front of various Smithfield meat products. On Monday, June 24, 2013, Smithfield Foods said it was dropping Deen as a spokeswoman. The announcement came days after the Food Network said it would not renew the celebrity cook's contract in the wake of revelations that she used racial slurs in the past. (AP Photo/Smithfield Foods via PRNewsFoto)
This undated image released by Smithfield Foods shows celebrity chef Paula Deen wearing a Smithfield apron as she stands in front of various Smithfield meat products. On Monday, June 24, 2013, Smithfield Foods said it was dropping Deen as a spokeswoman. The announcement came days after the Food Network said it would not renew the celebrity cook's contract in the wake of revelations that she used racial slurs in the past. (AP Photo/Smithfield Foods via PRNewsFoto)
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NEW YORK (AP) — Paula Deen just lost another partner.

Sears Holdings Corp. announced Friday that it is cutting ties with the Southern celebrity chef, adding to the list of companies severing their relationship following revelations that Deen used racial slurs in the past.

The company, based in Hoffman Estates, Ill., said Friday that it decided to phase out all products tied to the brand after "careful consideration of all available information."

"We will continue to evaluate the situation," said Amy Diamond, a spokeswoman at the parent company of Sears and Kmart stores.

Both Sears and Kmart sold Paula Deen products.

Sears joins Wal-Mart Stores Inc., Target Corp. and Home Depot as retailers that plan to stop selling cookware and other items with Deen's brand.

Meanwhile, on Thursday, Novo Nordisk said it and Deen have "mutually agreed to suspend our patient education activities for now." Deen, who specializes in Southern comfort food, had been promoting the company's drug Victoza since last year, when she announced she had Type 2 diabetes

On Monday, pork producer Smithfield Foods dropped her as a spokeswoman.

Caesars Entertainment also announced that Paula Deen's name is being stripped from four buffet restaurants owned by the company. Caesars said that its decision to rebrand its restaurants in Joliet, Ill.; Tunica, Miss.; Cherokee, N.C.; and Elizabeth, Ind., was a mutual one with Deen.

Last week, the Food Network said that it would not renew her contract.

The stakes are high for Deen, who Forbes magazine ranked as the fourth highest-earning celebrity chef last year, bringing in $17 million. She's behind Gordon Ramsay, Rachael Ray and Wolfgang Puck, according to Forbes.

Still, book-buyers are so far standing by Deen. As of Friday morning, "Paula Deen's New Testament: 250 Recipes, All Lightened Up," remained No. 1 on Amazon.com. The book is scheduled for October. Another Deen book, "Paula Deen's Southern Cooking Bible," is No. 2. Several other Deen books were out of stock.



Copyright 2013 The Associated Press.

Comments
(11)
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Lib in Cobb
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June 29, 2013
On the second chance Today show, Deen said, "I is what I is and I'm not changing". She had the opportunity to use the term "ain't" and she missed it. If this was a parody involving Popeye, it didn't fly. Does Deen have a "handler" or is she just coming up with this tripe herself?
anonymous
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July 01, 2013
What a true troll you are. Yes, Popeye said that and he also said "I eats my spinach." Please stop trolling every comment every person makes. Or go on to a social media web site to do that. You, in my opinion, have run out of credibility on this one. Troll. Do you work, by the way, or are you on the government payroll?
C. Smith
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July 01, 2013
Huh??????? I ain't what I ain't is what she should have said? What? What? Ha, ha, ha. You proved the point. Yes, if Paula had said "I ain't what I ain't" she would be saying I ain't lying to nobody. AND SHE DIDN'T. It is coming out more and more and more that the supposedly hateful, hurtful, and discriminatory phrase is used daily TODAY by minorities. I wish people would get a life instead of bashing others. Oh, well, this will become yesterday's news and the bashers will move on to the next one. Let's all watch the troll, Lib in Cobb, move on to the next one to bash. By the way, Lib in Cobb, how has Paula Deen hurt you personally and how has Paula Deen affected your own life? Bone up on the vast contributions Paula Deen has made to the city of Savannah, minorities included. Thank God, another witch will come out soon for you to troll about and to prey on. Speaking of pray, I do that for you because out of the hundreds of posts you have posted out here, I have narry to see a happy one.

anonymous
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June 29, 2013
It doesn't matter. Deen is more successful with book sales than she is from pots and pans, and her book sales are skyrocketing. The outcome is becoming one Deen should have orchestrated herself. The more people that drop her pots and pans, the more people that buy her books. Oh, and merchandisers can't form people's beliefs, and I believe this is the biggest witch hunt in American history.
Dixiechick59
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June 29, 2013
Absolute nonsense. The woman broke no law, and harmed no one, but she's been arrested, tried, and convicted by the PC police for what, obviously private conversation?

This country's gone completely off the deep end..... Just look at the clowns people keep sending to Washington to run the place if you're in doubt.

owlsharpton
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June 29, 2013
This is unbelievable to me, get a life media. You people in the media are vicious. Maybe your next big scoop should be towards Alec Baldwin, who does commercials for Capital One. He used a slur against the ever so sensitive homosexual community the other day.....
anonymous
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July 01, 2013
Alec Baldwin is a liberal. He can do whatever he wants, say whatever he wants, abuse his child all he wants, and the liberal media will not attack him, nor will the trolls on this web site attack him, nor will his sponsors drop him. Alec Baldwin can make all the homo comments he wants to make and the libs out here will not go near him because he is a liberal. Or, to put it mildly, Alec Baldwin is simply not as nice as Paula Deen and he will not go on the Today Show or ANY show and apologize.
Luek
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June 29, 2013
I severed ties with Sears years ago. They used to be a great place to buy and order things. But not anymore.

And as for poor Paula, I believe she is losing endorsements not because of the "N" word but for the god awful public groveling apologia she immersed her self in and cried a river over.
Over this
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June 28, 2013
Give me a break. I am sooo over this and everyone I have talked to is also. This is the most ridiculous piece of PC bologna I have seen in a long time. I hope that all of these companies have squeaky clean skeletons in their closets.
Lib in Cobb
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June 30, 2013
If very ceo and president and board member of every company which dropped Deen was a stone cold racist the decision would have been the same. To not drop Deen would have been very bad for business. The same occurred with Tiger and Fuzzy Zoeller. The backlash of keeping her would have been far worse than dropping her.
Lib in Cobb
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June 28, 2013
And the hits just keep on coming.
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