The festival is in the initial planning stages, but the committee is leaning toward making it an adults-only event. Committee members said Tuesday that by requiring attendees to be at least 21 years old, adults would enjoy themselves more and be able to relax. If ticket sales exceed expectations, the group expects to see 2,500 attendees in the first year.
The event will last from noon to 8 p.m. They’re considering a site on J.O. Stephenson Avenue. The beer tasting, live music and food sales begin at noon. At 6 p.m., the beer tasting will close, and a beer sale will begin. For the last two hours of the event, all proceeds collected will benefit the Kennesaw Downtown Development Authority.
By next month, the committee will have a better idea of specific projects the Beer Fest proceeds will support, according to committee member Shannan Smith.
Olde Towne Sports Tavern has applied to handle the beverage distribution. The tavern has distributed for the Pigs & Peaches Festival, Taste of Marietta, and Smoke on the Lake in Acworth. It will work the Savage Race next month in Paulding County.
The City of Kennesaw must approve a permit for the Downtown Development Authority to hold the festival. The City Council will consider the permit at its June 3 meeting, following a presentation from the authority in May.
The group is in the process of arranging tents, chairs, tables, portable bathrooms and musical acts for the event, Smith said.
Aside from hiring police officers to patrol, the committee intends for the event to be self-sufficient, using food trucks that are also a branch of the Downtown Development Authority, Smith said.
Smith said the DDA might reach out to Atlanta-based Sweetwater Brewing Co. for a local touch, and the group is toying with the idea of having a backyard brewers’ corner for locals who brew their own beer to showcase their products.
The DDA has gone before the events committee through the city but hasn’t brought the idea to the council. Smith said everyone working needs to get a pouring license in order to make the idea of the Beer Fest a reality.
Assuming the DDA is able to gain the permits necessary for the event, it would be Sept. 14.