Kennesaw State made a near-$1 million investment to help turn basketball games and volleyball matches into an experience. The university is in the final stages of the installation of a 30-foot-by-16-foot high-definition LED videoboard and a 2½-foot-by-90-foot LED ribbon, in addition to new LED scorer and media tables.
“It brings the Convocation Center to arena quality,” Kennesaw State athletic director Vaughn Williams said Wednesday after the news conference to introduce new women’s basketball coach Nitra Perry. “It’s going to enhance the experience for everyone that comes in the building.”
The new electronic displays, manufactured by Daktronics, will put Kennesaw State at the forefront of the Atlantic Sun conference. Athletic department representatives said KSU will become only the second A-Sun school to install a videoboard in its arena — Hodge Arena at the University of South Carolina-Upstate is the other — but the one that hangs in the KSU Convocation Center is much larger.
Not only will the videoboard be a selling point toward recruits, it could help with attracting more events to campus.
Much like the KSU Soccer Stadium, which is set to host half of the high school state championship soccer games next spring, Williams said the new-look Convocation Center will give the university a chance at possibly attracting similar championship games in volleyball and basketball.
“It’s going to be great for events, presentations and graduations,” Williams said. “And it’s going to be a great location to watch the NCAA selection shows.”
The 3,360-pound videoboard, anchored on the south wall above the bleachers, will become the main scoreboard, displaying the game clock, scores and statistics. It is programmed with a picture-in-picture mode for video replays or fan cams.
The LED ribbon, anchored on the north side of the arena, beneath the alumni hospitality room, will work in conjunction with the videoboard and can be used as a tool to highlight a player, a sponsor or serve as a way to help get the crowd more involved.
“It’s called a moment of exclusivity,” said Mark Steincamp, a marketing director for Brookings, S.D.-based Daktronics, in a telephone interview. “With the push of one button, everything can light up at one time, sending out a single color or logo, or player highlights.”
It can also be a system that makes the fan’s experience an interactive one through social media, by linking the system to Twitter for live tweets or text messages that can be seen almost instantly.
Also included in the equipment package are new shot clocks and new clocks in each of the locker rooms that are synced to the official scoreboard clock on the Convocation Center floor.