The Loopty Loo concept is unique because the company sells handcrafted buckles that coordinate not only with leather belts but also with fabric belts of contemporary patterns and vibrant colors.
"We're the only ones making a interchangeable fabric belt - or at least we were the first," co-owner Tiffany Smedley said.
Smedley founded Loopty Loo with her neighbor and church friend, Kathleen Pratt. Both mothers of special-needs children, the business provides an outlet for the Powder Springs residents to express their creativity while maintaining their ability to care for their children. Combing backgrounds in fine arts and jewelry design, the ladies produced their first collection in 2008.
Inspiration for the business came when Pratt, while vacationing, saw a fabric belt with high price point in a boutique.
"(The idea) was a happy accident," Pratt said. Pratt called Smedley, described the belt, and told her, "We can make these."
Smedley designed a prototype of the belt from Pratt's description.
"(The belt) was nothing like I saw but it was so much better," Pratt said, noting the design evolved over time from d-ring belts to art buckles. "It was inspired by something that's nothing like what we have today."
Today's concept offers maximum versatility.
"The intention of our buckles is to coordinate with out belts. We really make a set," said Smedley, who is married to Eric Smedley. "Every fabric belt coordinates with at least two buckles. The final decision is for the customer to go in and use their imagination."
"The belts and buckles are a good way, without buying new outfits, to add some fun to what you have," said Pratt, who is married to the Rev. Kirk Pratt, executive pastor of Mars Hill Community Church.
Because the fabrics vary from "funky to classic," the product appeals to people of different ages and stages of life.
"We appeal to a wide market. Our products appeal to junior size girls, young girls, to Bohemian collegiate crowds to preppy crowds to higher-end, more mature women," Smedley said. "There's something for everybody."
Loopty Loo's products are available in 150 stores across the U.S., including H. Stockton in Dunwoody, Doodlebugz on the Marietta Square and Honeybee in Smyrna.
Loopty Loo will be at the July Gift Show at The Apparel Mart starting today through July 20 in Just Got 2 Have It-Glam Showroom.
Visit www.loopty-loo.com for more information.