Pizzeria in a pickle
by Katy Ruth Camp
krcamp@mdjonline.com
March 12, 2011 11:55 PM | 10688 views | 44 44 comments | 36 36 recommendations | email to a friend | print
Owners Kellie Contreras, David Contreras and Howard Wolfson stand outside the halted construction of Marietta Pizza Company in west Cobb.<br>Staff/Jon-Michael Sullivan
view slideshow (2 images)
WEST COBB – Marietta Pizza Company has been a popular staple on the Marietta Square for more than 10 years and has found great success serving locals with tasty pizza and cold beer. So owner Howard Wolfson said he and co-owners Kellie and David Contreras were excited to find an additional location at 3901 Mary Eliza Trace near Due West Road in west Cobb to expand their business.

But for more than two years, Wolfson and others have been fighting what he calls an unfair battle with the Cobb County Business License Review Board to obtain an alcohol license at the new location because of its proximity to a daycare facility — a battle he said many others have won handily over the past few years. A final decision is scheduled for March 28.

Wolfson said that although alcohol only represents 11 percent of the Marietta Square location’s total sales, the alcohol portion “pays the rent” and is vital to keeping a pizza restaurant flourishing and affordable.

“We’re in the food business, not in the alcohol business. But people want to enjoy a glass of beer or wine with their pizza, and I have yet to find a successful dine-in pizza restaurant that does not serve alcohol. We’ve never had an alcohol violation in 10 years. We don’t fool around,” Wolfson said. “And there are several other locations, like the West Cobb Diner, who have been what is considered by the county to be too close to a daycare but were still granted an alcohol permit. And we have a ton of public support, so at this time, I’m having a hard time comprehending why we’re getting turned down.”

It all began in November 2008, when Wolfson said he signed a contract to lease the new retail development in west Cobb near Shane’s Rib Sack and CVS Pharmacy. Wolfson said he had been in talks with the property owner prior to its development and expressed strong interest in moving there, so the owner built the property with Marietta Pizza Company in mind. The property sits at 9,000 square feet of open space with a large patio, and Wolfson said the business plans to take up 4,000 square feet of the property and the rest can be used for other retail businesses.

At that time, Wolfson said the lease agreement was contingent upon receiving an alcohol permit. The property owner was asking for such a high rent payment, so Wolfson said he asked for a beer, wine and liquor license to make enough money to offset the high rent. Prior to the meeting before the review board, Wolfson said he had a feeling the board would only approve a beer and wine permit, so he asked the property owner prior to the meeting if he would lower the rent should the board recommend a beer and wine only permit. But Wolfson said the owner would not budge. Sure enough, the board asked if he would be willing to lessen his permit, Wolfson said no, and the permit was denied.

Wolfson said county officials told him his permit was denied because it was too close to a daycare center that also offered Pre-K – which made it a school, in the eyes of state law. The west Cobb retail center is slightly more than 300 feet to the east of Discovery Point Daycare. Wolfson said that complies with state guidelines – that a business with an alcohol permit cannot be less than 300 feet away from a school – but does not fall within current county requirements of 600 feet from a school.

Cobb Community Development Agency Director Rob Hosack said county staff automatically has to deny an alcohol permit and send it to the review board if it is within 600 feet of a school, but the board then has the ability to grant variances and allow permits to be approved as they see fit.

Two weeks after the November 2008 hearing, the county changed its code to include daycare facilities with Pre-K in the category of school, Wolfson said, though Hosack said the county has had the distance requirements for several years.

From that point, Wolfson said the building sat for two years. He and the Contrerases still have not yet recovered nearly $9,000 of the $12,000 deposit the business put down on the lease. Eventually, the property went into foreclosure and the new owner, Eddie Quarles, began talking with Wolfson again. They agreed to a lease with a lower rent in January, contingent on a beer and wine permit.

Wolfson said the property is ideal for Marietta Pizza Company not only because of its size and beauty, but also because it is located in a neighborhood center rather a commercial center, where nearby residents can frequent the business. Wolfson credits much of the success of the Marietta Square restaurant to the neighborhood factor.

On March 3, the review board heard Wolfson’s case again, but deadlocked at a vote of 2-2, so the board waited until member Judy Skeel could attend to cast a tie-breaking fifth vote. The next and final hearing is set to take place on March 28.

Other members of the review board include county parks director Eddie Canon, county finance director Jim Pehrson, Milton Beck and Larry Walker.

Wolfson said his business has a petition with 1,200 names of people in support of the west Cobb location, including business owners near the retail center. Wolfson said having his business in the center would help it to be filled by other businesses. But if their permit is denied again on March 28, Wolfson said he will likely take his business to one of the cities and deal with city officials for permitting. Officials from the city of Acworth, for example, have already reached out to him to bring their business to Acworth, Wolfson said.

“The county is giving tax breaks to companies with 14 employees, but we will create 50 jobs out there and we’re having to fight to open with a lot of support. In this economy, we would be taking a vacant building that’s basically just been sitting there for years, generating revenue for the county, and our landlord said if we go in there, his daughters will open an ice cream and candy shop on other end. So we definitely feel it would be a benefit to everyone,” Wolfson said.
Comments
(44)
Comments-icon Post a Comment
WhodaThunkIt
|
March 28, 2011
That the county manager and commissioners would be holding MPC hostage?? So sad. Your tax $ hard at work...yet, they want to furlough and cut jobs of regular workers who provide the REAL services to you...
Really, really???
|
March 19, 2011
Pizones and Johnny's Pizza were at the hearing opposing this license??? I went to Pizones once and will not go back. Johnny's serves alcohol with a daycare in it's backyard.

We LOVE MPC on the square and would LOVE to have it more convenient to those of us in West Cobb. We have NEVER seen anyone in there drunk and have no reason to think it would be any different in West Cobb.

There are several churches off the square (that have daycare and preschool programs) with MANY restaurants on the square that serve alcohol. Are they not also in Cobb County??? All three of my children attended the program at two of these churches and I never once had a fear of restaurants that served alcohol.

If the question is safety, why are we only concerned about children? What about safety of ALL people? If that is not an issue, this should not be an issue either.

I should also add that I don't drink so I am not looking for another watering hold.
Area Resident
|
March 17, 2011
Seems to me that there is an overwhelming amount of people in favor of allowing Marietta Pizza a liquor license. As a taxpayer that lives within a mile of this hopefully soon to be established restaurant ......I wholeheartly support them. Cobb County ......come to your senses! Perhaps we should start driving over to Paulding County and giving the establishments over there our business as a protest!
Friend of Wolfson
|
March 16, 2011
Something Stinks,

You are dead wrong. #1 Wolfson is a friend and I remember the conversations we had prior to the building being built. Take a look at the building in Question, and you will see a big patio on the left side of the strip.

As for MPC's location at "Town Center Mall", it was not located ove there. It was located at Cobb Place Lane, on the other side of the highway from Town Center Mall. Also, to assume that being by a mall is a good location for a restaurant is just that...an assumption. There have been many restaurants near the mall that are no longer there. Possible because Barrett Pkwy might as well be a parking lot, and people try to avoid it when at all possible.

Believe what you want to believe, but they are trying to go out to West Cobb because there is a demand in that area. It should be up to the people to decide and from what I am seeing and hearing, the people want MPC in the Due West Community.
NewName
|
March 16, 2011
"SomethingStinks"....please look at the building before casting doubts. The space in question was NOT designed for office space...retail or food service, but not office space.

The business in question would be an asset to the community and would quickly be a success, so let's get over the issue of DP a block away and well away from this property in question.
Ack
|
March 15, 2011
Love MPC, don't care for The Square. We live right around the corner on Kennesaw Due West and would love to have MPC out here...a great neighborhood alternative to places on Barrett and Dallas. Approval would be a no-brainer in most places, but not Cobb...outdated codes/laws for an outdated area.
a close neighbor
|
March 15, 2011
To something stinks: What's your point? What more to this story could there possibly be? I live right around the corner and would love to have a restaurant within walking distance and not more dry cleaners, hair salons, upscale office space or another karate studio etc.
Something Stinks
|
March 15, 2011
#1 Wolfson claims he worked with the developer before this place was constructed and a pizza parlor was sort of built into the design. Hello? Have you googled 3901 Mary Eliza and looked at the lease info? This was built for UPSCALE office space.

#2 You're not going to find a busier area than Town Center Mall and yet THAT location failed for MPC. What's up with that?

MPC is doing a lot of screaming to get everyone worked up and thinking "poor MPC", but I think there's much more to this story than they're letting on.

Cobb doesn't just make a denial for the fun of it and MPC needs to be a little more honest here. Slanting their claims to get public support is just plain wrong.
to 6:11 PM
|
March 15, 2011
wow -- MPC is going to give jobs to "hundreds of Harrison HS students" ???????

then, by all means, give them their license!!!!!!!

We certainly don't have businesses at The Avenue who would employ a teen.

Sheeeeeeeeesh
RJ in Acworth
|
March 14, 2011
I don't understand why this is such a big deal in America in 2011. This is not the 1920's where alcohol was illegal. There is nothing wrong with adults 21 and older wanting a nice, family friendly restaurant close by to our community where it would be possible to have a beer or glass of wine with dinner. Why do some people have to get so over-involved in something like this? If you don't agree then just steer clear of this restaurant and let those of us who would like to see vacant buildings come alive in our communitity do so. This is America and we do have the right to operate our own small businesses if we have the capital to do so, just as we should all have the right to go to a local pizza place and have a beer for dinner if we choose. It would be nice if the government and other controlling citizens could just move aside and stop trying to force their opinions on others.

West Cobb resident
|
March 14, 2011
Johnnys pizza has an alcohol license and there is a preschool super close to it (primrose at Oregon park). This is crazy! Grant them their license so myself and my 6 year old can have a nice place to eat without having to treck out to Dallas highway! Politics abound my friends! #sickofitall
@ why there et al
|
March 14, 2011
This is the perfect place for a Marietta Pizza location. For too long, west Cobb has had a dearth of good places to eat. The demographics are incredible HERE, not on Dallas Hwy. Just ask small business owners at The Grind, Great Harvest and the new Blimpie.

As for access, better than the jinxed shopping center where Doc Greens used to be. More NEIGHBORS frequenting the place, much more atmosphere than in a strip mall, have you seen the potetntial patio?

I heard it was the next door home schoolers who went bankrupt who kept them from getting their license before.

I also seem to recall that one of the owners of the MPC is a Marine veteran? Why ever would we prevent an honorable, KNOWN entity from occupying that space to create jobs for the hundreds of Harrison High kids who cannot find a job anywhere? Oh wait, we can't have alchohol near a day care? How many parents would stop to pick up there kids and take them for pizza for dinner and how convenient would that be? As a neighbor, I'm frankly sick and tired of having to go all the way up Barrett Pkwy for something to eat. Give our neighborhood some restaurants and jobs, for gosh sake!!!
Beer n' Pizza
|
March 14, 2011
Lots of potential SPLOST revenue tied up in Beer and Wine sales across this county.

Vote for MPC.

Vote YES for SPLOST tomorrow!!!!
Reba S,
|
March 14, 2011
Judy Skell is Hankerson's Admin. Assistant, guess who controls that vote! Good Grief, we could you more business in West Cobb and the parents of those little Pre-K's no doubt like beer! Get with it Cobb County, don't hold back the economy and give the people what they want!!!
homeschooling mom
|
March 14, 2011
This is so anti small business and crazy. Why not let the neighbors decide. If they don't want beer and wine served they will not buy - enough said. Get big gov hands out!

Yes, vote NO to SPLOST!!
West Cobb Mom
|
March 14, 2011
I have a hard time understanding why the review board is saying no to jobs and tax revenue especially given the fact that the Preschool knew the zoning for the "pizza" building before they even broke ground on their site. They weren't concerned at that time, why are they concerned now?
WestCobbMom4
|
March 14, 2011
I welcome this new business to West Cobb. They want to occupy an empty building. Perfect. I hope that Discovery Point can keep their little people secured next door (actually, behind and out of sight from road DP is located). Sounds to me that 2 people have had their pockets lined because if they were voting in the best interest of the community then this would not be an issue.
Common Sense
|
March 14, 2011
Bring your business to Acworth! We would love to have your business.
anonymous
|
March 13, 2011
There's a lot more to this story.. There are two schools less than 600', and other churches and schools very close nearby.If this is approved, it will open the area up for more alcohol licenses, diminishing the community activity center that this area has become.
anonymous
|
March 13, 2011
I live right around the corner and love the fact that SOMETHING is going to be occupying this building that has been empty for years. Maybe this will be the start of others moving into all the other empty spaces next door. I agree: stupid law!
*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, spam, and links to outside websites will also be rejected. Please read our terms of service for full guides