Many folks in Cobb County work for The Coca-Cola Company directly or indirectly, so our local economy is buoyed by what happens on North Avenue in Atlanta. I've had the pleasure of being associated with Coke for some 25 years, handling a variety of PR assignments that have taken me to a half dozen Olympic Games, three soccer World Cups, Final Fours, Super Bowls and places as far flung as Beijing and Cape Town. Coca-Cola always seems to be at the epicenter of places where people are enjoying themselves, and that's made my association with the company all the more special.
On December 8, my firm was fortunate enough to be part of a very special moment at The World of Coca-Cola when company CEO Muhtar Kent hosted the opening of a new exhibit there, where the world's most closely guarded trade secret - the original Coca-Cola formula - was locked away in a specially built vault surrounded by a wonderful interactive experience where you learn the story behind Doc Pemberton's recipe for the world's most popular soft drink. The event capped off the company's 125th anniversary celebration. Governor Nathan Deal, Atlanta Mayor Kasim Reid, Sam Nunn, Martin Luther King III and many other national and state luminaries were in attendance.
I think about other cities I visit and the company's associated with them, but no city and no company are as closely linked as Atlanta and The Coca-Cola Company. As Don McKee suggested in his Friday MDJ editorial, how lucky are we to have Coca-Cola anchoring our business community?