Visitors Bureau hires new director
by Jon Gillooly
October 07, 2013 12:00 AM | 472 views | 0 0 comments | 2 2 recommendations | email to a friend | print
Katie Peterson looks over the brochure in front of the center's pamphlet rack. (Staff/Rachel Miller)
Katie Peterson looks over the brochure in front of the center's pamphlet rack. (Staff/Rachel Miller)
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The Marietta Visitors Bureau appointed its marketing and public relations manager, Katie Peterson, as its new director.

She replaces Theresa Jenkins, who retired in June.

The bureau's 17-member governing board voted 14 to 1 with member Juanita Carmichael opposed and Sally Macaulay and Betsy Gavin absent to hire Peterson.

Board president Dempsey Kirk of Marietta, a retired Pope High School history teacher, explained why Peterson was the person for the job.

"She's young, she's dynamic. I think she's going to take us into a new era," Kirk said. "She is so tourism savvy and also she's media savvy, so I'm real excited about the direction that I'm hoping that she'll take us in."

The task of the bureau, which is largely funded by the city, is to market Marietta to the rest of the region and state.

"Although we do have visitors from other regions and other countries and so on, but our job is to put heads in beds to get people to come and stay in our hotels so that that will generate more revenue," Kirk said.

Peterson will receive a salary of $45,000.

In a previous interview, Peterson said her work as director would be to "up the technology game," provide audio tours for Civil War sites and create a mobile app for the Taste of Marietta festival. Georgia offers so much, from the mountains to the beach, a large metropolis in Atlanta and small southern towns on the outskirts, but "Marietta can hold its own and compete," she said.

Peterson, 28, lives in Marietta and has a Bachelor of Business Administration in marketing from Georgia College & State University. ]]>
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