The historic community in unincorporated Cobb County is becoming more of a destination and is taking on new life after experiencing a restaurant boom over the last decade, said Frank Smith, owner of Soho American Bistro, a restaurant at 4300 Paces Ferry Road, near the intersection of Paces Mill.
Eighteen Vinings-area restaurants are serving up their best this week with pre-fixed, three-course menus varying in price from $15, $25 and $35. The event runs through Sunday.
Dishes will vary from traditional brunch at Another Broken Egg, to upscale salads and sandwiches from the Café at Pharr, to re-imagined Southern favorites at Canoe.
“We need to keep bringing new people in and this is a great way, Vinings Restaurant Week, to expose new people to the neighborhood,” Smith said.
Last year’s event was successful in drawing new hungry customers into the area, and the goal this time around is to let people see Vinings as an alternative to other metro neighborhoods, said Mike Hammer, president of Vinings Jubilee, an open-air shopping center at the center of Vinings.
“Sometimes people have lived in Atlanta all of their life and they don’t really know about Vinings,” Hammer said.
The event began last year when business owners at Vinings Jubilee came together hoping to promote their businesses. It quickly grew into an event that showcases what the community has to offer including businesses outside of the community’s main shopping and dining area.
“We just kind of took it upon ourselves to promote not only our restaurants, but other restaurants,” Hammer said.
A retail food store is also hoping to capitalize on the growing dining scene. So far, the community has been supportive of the new venture, said Alexis Yost, manager of Oli+Ve which opened in August also in the Vinings Jubilee center.
Suzanne Davidson said the affluent community of “foodies” attracted her when she was planning to open her third metro Atlanta store with co-owner Deborah Hardee.
Her store sells high-end olive oils, vinegars, and pastas imported from Italy, and she says Vinings’ well-traveled residents appreciate what she offers.
She hopes to partner with neighboring restaurants that are willing to use her products.
“We just thought being around the restaurants and the retail there, we were just a good fit as to what was already being provided,” Davidson said.
Some people who travel into the area, Davidson said, don’t know what to expect and are pleasantly surprised when they discover the store and the community.
“That’s what it’s about — to get new people in and say, ‘Hey, this is great place,’” said Hammer, Jubilee president.
If you go ...
* 18 restaurants are participating in Vinings Restaurant Week that lasts through Sunday. Eateries are offering a variety of pre-fixed, three-course meal options that range in price from $15 to $35.
* Participating restaurants are Another Broken Egg, Blackstone Steaks and Seafood, C&S Seafood and Oyster Bar, Canoe, Café at Pharr, Café Vena at Vinings, Cold Stone Creamery, Garrison’s Broiler & Tap, La Paz, Meehan’s Public House, Mellow Mushroom, Noche Tequila & Tapas Bar, Old Vinings Inn, Olive Bistro, Social Vinings, Soho American Bistro, South City Kitchen and Taverna Fiorentina.