Toys R Us gets into the tablet computer game
by AP News Now
September 10, 2012 01:10 PM | 386 views | 0 0 comments | 3 3 recommendations | email to a friend | print
WAYNE, N.J. (AP) — Toys R Us plans to launch its own tablet computer aimed at children called Tabeo on Oct. 21, a low-priced entry into the increasingly crowded tablet business.

The news comes ahead of the holiday season, which can account for up to 40 percent of retailers’ annual sales. Toys R Us has focused on exclusive toys rather than discounts as it faces tough competition from online retailers like Amazon.com and discounters like Wal-Mart Stores Inc.

The 7-inch touchscreen tablet comes with 50 preinstalled apps selected for children, including games such as Angry Birds and Fruit Ninja, and a book app called istorybooks. It will retail for $149.99 and runs on Google Inc.’s Android operating system.

Toys R Us sells other electronics including Apple Inc.’s iPad, but this is its first store-brand tablet. The Tabeo’s main competitors include LeapFrog Enterprises’ LeapPad and VTech’s InnoTab.

In the privately held retailer’s most recent quarter ended July 28, its net loss widened slightly from a year ago, hurt by weakness in Europe and a decline in video game sales.

The introduction hurt shares of LeapFrog, which fell 90 cents, or 9.8 percent, to $8.25 in morning trading Monday The stock had fallen 48 percent since the beginning of the year.

Comments
(0)
Comments-icon Post a Comment
No Comments Yet
*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, and spam will also be rejected. Please read our terms of service for full guides