For the second year, the Strand Call-a-Thon will raise money for the theater at 117 North Park Square by having an open house from 9 a.m. to 9 p.m. with rounds of live entertainment.
Admission is free, but the Friends of The Strand Board will man a phone bank to take pledges from the community.
Board member Faye DiMassimo said last year, which was the first time the event was offered, the group did not know what to expect and set a goal for $50,000.
The amount raised was $70,000. So this year, the board set the goal at $75,000, DiMassimo said.
“We decided to really challenge ourselves this year,” she said.
Landmark on the Square
The Strand Call-a-Thon is part of a series of fundraising efforts, but the call-a-thon raises more than any of the other events, DiMassimo said.
Donations go toward the debt incurred while renovating the community landmark.
The community’s commitment to the success of The Strand shows how important the cultural arts are to the area, as well as how the theater impacts businesses on The Square, she said.
The Strand has been part of the landscape of Marietta for years, whether it was as a movie theater hangout for teenagers decades ago or as a wedding location for new brides.
“People appreciate that need to make sure it never gets lost,” DiMassimo said.
Hearing personal stories
DiMassimo said she will be managing the phone bank most of Wednesday, which she said is a great opportunity to hear personal stories about The Strand from callers.
Last year, DiMassimo said the highlight of the day “hands down” was the performance of a song from Phantom of the Opera by Catherine Rhodes, The Strand’s director of operations.
This year, DiMassimo said each performance will be “spectacular,” but what she is really looking forward to seeing is the sign with the $75,000 amount of donations flashing on the stage.