Sequel to ‘Elf on the Shelf’ now in stores
by Sally Litchfield
October 23, 2013 12:07 AM | 3088 views | 0 0 comments | 38 38 recommendations | email to a friend | print

The Barnes & Noble at Cumberland Mall hosted a special signing for ‘Elf on the Shelf: A Birthday Tradition,’ the sequel to the book ‘Elf on the Shelf.’ From left, book illustrator Coe Steinwart and writers Carol Aebersold and Chanda Bell sign copies of the book for guests on Sunday afternoon. <br>Staff/Todd Hull
The Barnes & Noble at Cumberland Mall hosted a special signing for ‘Elf on the Shelf: A Birthday Tradition,’ the sequel to the book ‘Elf on the Shelf.’ From left, book illustrator Coe Steinwart and writers Carol Aebersold and Chanda Bell sign copies of the book for guests on Sunday afternoon.
Staff/Todd Hull
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The highly anticipated sequel to the beloved holiday tradition, “The Elf on the Shelf,” hit store shelves yesterday. In “The Elf on the Shelf: A Birthday Tradition,” by local authors Carol V. Aebersold and Chanda A. Bell, Santa grants permission for scout elves to visit their families and share their traditions of celebrating birthdays in the North Pole.

Launched in 2005, The Elf on the Shelf has sold more than 6 million copies and is marketed in more than 15,000 stores throughout the U.S. and Canada such as Target, Pottery Barn Kids and Barnes & Noble. The hardbound picture book comes in a keepsake box with a small soft scout elf toy. The elf appears in the home around Thanksgiving and departs on Christmas Eve until the following year.

“We have had so many requests from parents and from families, who love their elves and adopted their elves into their families, for their elves to able to come back for their child’s birthday. We prevailed upon Santa to tell us how they celebrate birthdays in the North Pole,” said Aebersold, an Acworth resident.

“The Elf on the Shelf: A Birthday Tradition,” written in the same signature rhyming style as the original title, features whimsical watercolor illustrations by Coë Steinwart of Marietta that are “more beautiful and colorful than they were in the original book.” The new book includes special stationery for families to invite their elf to the party and a celebratory cupcake birthday outfit for the elf to slip into when he returns for the big day.

“What really inspired us were all the people asking if their elf could come back. The children are fascinated with what their elves are doing the rest of the year and (ask) ‘can’t they come back for my birthday,’” Aebersold said.

“(The elves) have an ages old tradition at the North Pole for celebrating birthdays. (Santa) has given us permission to explain how it’s done,” Aebersold said. Aebersold and her husband, Bob, have three grown children, Chanda Bell (co-author of the books), Christa Pitts and Brandon Aebersold.

Santa agreed to allow the scout elves to bring the North Pole birthday tradition to their families. “It will be a whole new adventure. It will be lots of fun and a new way to love and enjoy your family’s elf. We are thrilled with the story,” said Aebersold, co-founder of Creatively Classic Activities and Books, the company behind the original The Elf on the Shelf that started with a single product sold from the trunk of a car.

“Sometimes dreams we don’t even know we have come true,” Aebersold said.

A portion of the proceeds from every copy of “The Elf on the Shelf: A Birthday Tradition” sold will be donated to charity: water (www.charitywater.org), a non-profit organization that brings clean, safe drinking water to developing countries.

Books can be purchased wherever books are sold such as Barnes & Noble and Target and online. To learn more visit elfontheshelf.com. By Sally Litchfield

MDJ Features Editor

sallylit@bellsouth.net

The highly anticipated sequel to the beloved holiday tradition, “The Elf on the Shelf,” hit store shelves yesterday. In “The Elf on the Shelf: A Birthday Tradition,” by local authors Carol V. Aebersold and Chanda A. Bell, Santa grants permission for scout elves to visit their families and share their traditions of celebrating birthdays in the North Pole.

Launched in 2005, The Elf on the Shelf has sold more than 6 million copies and is marketed in more than 15,000 stores throughout the U.S. and Canada such as Target, Pottery Barn Kids and Barnes & Noble. The hardbound picture book comes in a keepsake box with a small soft scout elf toy. The elf appears in the home around Thanksgiving and departs on Christmas Eve until the following year.

“We have had so many requests from parents and from families, who love their elves and adopted their elves into their families, for their elves to able to come back for their child’s birthday. We prevailed upon Santa to tell us how they celebrate birthdays in the North Pole,” said Aebersold, an Acworth resident.

“The Elf on the Shelf: A Birthday Tradition,” written in the same signature rhyming style as the original title, features whimsical watercolor illustrations by Coë Steinwart of Marietta that are “more beautiful and colorful than they were in the original book.” The new book includes special stationery for families to invite their elf to the party and a celebratory cupcake birthday outfit for the elf to slip into when he returns for the big day.

“What really inspired us were all the people asking if their elf could come back. The children are fascinated with what their elves are doing the rest of the year and (ask) ‘can’t they come back for my birthday,’” Aebersold said.

“(The elves) have an ages old tradition at the North Pole for celebrating birthdays. (Santa) has given us permission to explain how it’s done,” Aebersold said. Aebersold and her husband, Bob, have three grown children, Chanda Bell (co-author of the books), Christa Pitts and Brandon Aebersold.

Santa agreed to allow the scout elves to bring the North Pole birthday tradition to their families. “It will be a whole new adventure. It will be lots of fun and a new way to love and enjoy your family’s elf. We are thrilled with the story,” said Aebersold, co-founder of Creatively Classic Activities and Books, the company behind the original The Elf on the Shelf that started with a single product sold from the trunk of a car.

“Sometimes dreams we don’t even know we have come true,” Aebersold said.

A portion of the proceeds from every copy of “The Elf on the Shelf: A Birthday Tradition” sold will be donated to charity: water (www.charitywater.org), a non-profit organization that brings clean, safe drinking water to developing countries.

Books can be purchased wherever books are sold such as Barnes & Noble and Target and online. To learn more visit elfontheshelf.com.

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