Phone lines ready for 2012 NORAD Tracks Santa
by Associated Press Wire
December 24, 2012 10:50 AM | 866 views | 0 0 comments | 4 4 recommendations | email to a friend | print
PETERSON AIR FORCE BASE, Colo. (AP) — Volunteers are pulling on their Santa hats, phone lines are in place and wall-size tracking screens are ready. NORAD Tracks Santa is primed for its 57th annual goodwill mission.

The first shift of Santa trackers starts taking calls early Monday at 877-HI-NORAD (877-446-6723), telling children — and some adults — when Santa is due at their house. The last shift won’t end until nearly 24 hours later.

They’ll also post updates online (http://www.noradsanta.org), on Facebook (http://www.facebook.com/noradsanta) and Twitter (https://twitter.com/NoradSanta).

The volunteers will work from Peterson Air Force Base in Colorado Springs, Colo., home of the North American Aerospace Defense Command.

NORAD, a joint U.S.-Canada command responsible for protecting the skies over both nations, says its Santa-tracking rite was born of a humble typo in a newspaper ad in 1955.

The ad in a Colorado Springs newspaper invited children to call Santa but inadvertently listed the phone number for the Continental Air Defense Command, NORAD’s predecessor, also based in Colorado Springs.

CONAD officers played along, and word spread that this Cold War military command charged with guarding the U.S. against an attack by the Soviet Union was also telling kids where Santa was.

Since then, NORAD Tracks Santa has gone global, progressing through bulletins on AM radios and black-and-white TVs to updates on Facebook, Twitter and smartphone aps.

Last year, volunteers answered almost 102,000 calls, nearly 25 percent more than the previous year. They also answered more than 7,700 emails (noradtrackssanta(at)outlook.com).

The NORAD Tracks Santa website attracted 18.9 million unique visitors from 220 countries and territories during December 2011.

This year, the program had more than 1 million likes on Facebook and nearly 97,000 followers on Twitter days before the tracking operation got under way.

Comments
(0)
Comments-icon Post a Comment
No Comments Yet
*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, and spam will also be rejected. Please read our terms of service for full guides