Mixed-use project OK’d near Braves’ new stadium
by Rachel Gray
December 18, 2013 12:01 AM | 5371 views | 2 2 comments | 49 49 recommendations | email to a friend | print
CUMBERLAND — A parcel once targeted as a site for the tallest building in Cobb will now be a mixed-use project designed to blend in with other developments surrounding the future home of the Braves.

The Board of Commissioners approved plans, in a 5-0 vote, for The Alexan at Overlook to be constructed on the southwest intersection of Cobb Parkway and Cumberland Boulevard.

The approval changed the zoning of two lots, with a combined 5.8 acres, from “residential senior living” to “urban village commercial,” which will allow for a mixture of 300 residential units, a coffee shop, dry cleaners and convenience store.

The property adjacent to the Silver Comet Trail might have a “pocket park” or natural green space, said attorney John Moore, who represents the developer.

Moore said his client, Leonard Wood, is with Trammell Crowe, a real estate development and investment firm headquartered in Dallas, Texas. Trammell Crowe has offered to buy the land from Pope and Land Enterprises who owns the property.

Mason Zimmerman, the senior vice president for Pope and Land, is also on the board that governs the Cumberland Community Improvement District, which granted $10 million to help fund the Braves’ stadium deal.

The Cobb Planning Commission unanimously voted Nov. 8 to recommend the approval, before the Nov. 11 announcement from the Braves about their intention to build a new stadium in the Cumberland area.

Commissioners delayed their decision at its Nov. 18 meeting until Tuesday. The commissioners approved a deal to build the $672 million stadium Nov. 26.

There were no residents in opposition to the mixed-use development at Tuesday’s meeting.

Place to live, work, and play ball

As the residential component of the City View complex, an office development by Pope and Land Enterprises, The Alexan at Overlook will be less than eight stories, with 300 units of around 700 to 1,200 square feet each.

The units, with high ceilings and upgraded features, will be “temporarily up for lease,” Moore said.

The condos will start as rentals and then transition into being owned by residents, said Moore, who was unsure when the transition would start.

Originally, the Atlanta-based Park Signature Properties announced in 2006 plans to construct a $200 million residential tower by the spring of 2009. At 460 feet tall, it would have been the tallest building in Cobb.

Moore said Trammell Crowe’s plans are “more in keeping with the buildings that are there.”

Commissioner Bob Ott said The Alexan at Overlook will be the first of many zoning applications in the Cumberland area that will be proposed to the board following the Braves deal.

The rezoning is part of an effort to move Cumberland to the next level, by encouraging more people to live in the area, Ott said.

Ott said he hopes Alexan at Overlook will attract young professionals, many who do not have children to add to the already crowded Brumby and Teasley elementary schools.

These professionals not only work in Atlanta’s downtown or in the Perimeter, but also nearby at the headquarters of Home Depot and The Weather Channel, Ott said.

If those professionals both work and live in the area, it would alleviate congestion from commuters traveling in and out of Cobb, Ott said.

Comments-icon Post a Comment
Cobb Resident 4
December 18, 2013
Hopefully this turns out to be a good idea and not another slum apartment/condo area on 41. The project in Dallas by the same developer is not drawing good reviews, read the comments on this link. http://bizbeatblog.dallasnews.com/2013/04/trammell-crow-residential-is-ready-to-start-work-on-its-goat-hill-project-near-downtown-dallas.html/

Also, with this approved they definitely should not allow apartments in Jonquil Plaza.

Just my two cents.
December 18, 2013
I'm confused.

What does this project have to do with the Jonquil Village project in downtown Smyrna?

If anything it supports the fact that the current market is for luxury appartment not condos.

If a market for condos evolves then, just as the developers of The Alexan are proposing, the units can be easily converted to condos.
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