“GG’s is a mobile shopping experience. It’s a mobile boutique with changing room and mirrors. We sell women’s clothing — everything from blouses to dresses to jeans to accessories,” said Caroline Wyman, who founded the store.
“It’s so fun. It’s the feeling of being in an upscale boutique on wheels,” the east Cobb resident said.
GG’s is one of the first mobile boutiques in the Atlanta area. Wyman, who partnered with her neighbor Gillian Hicks in the business, got the idea from the trendy food trucks around the area. The ladies purchased a U-Haul truck in February 2013 that they converted with hardwood floors, lighting, walls and closet. They hit the road three months later.
“We have ability to go to wherever you want us to be. We can go right to your driveway and open up the back of our truck and we’re right there for you. Gillian and I personalize your shopping experience. We help you one-on-one with some cool and trendy fashions,” Wyman said.
Wyman and her husband, Brad, have four children: 15-year-old Charlie, 13-year-old Tyler, 9-year-old Ethan and 6-year-old Lucy.
GG’s sells at shows, festivals, school functions and fundraising events.
“We have a little bit of everything in the truck, so hopefully we can find something for everyone. Most things are less than $50,” said Wyman, who started the business by selling high-end finds out her closet in her home.
“I went around to different thrift stores and high-end consignments. My whole thing was the hunt of it all and finding some great values. My friends started buying them from me,” she said.
Wyman’s keenness for a good find at a reasonable price came from her great-grandmother for whom the business is named.
“GG stands for great grandma. When I was little, my great grandmother would take me to little thrift stores and Goodwill and show me how to find really high-end clothing and jewelry at dirt-cheap prices. I am addicted to doing that. We have a little bit of both in our truck,” Wyman said.
After Hicks joined the business, the ladies sold their finds at trunk shows from their homes. As GG’s evolved, they focused on buying from other places such as the Atlanta Apparel Mart.
“We don’t have the overhead of the store. We make our own hours. It’s an ideal situation. We try to make it the best and most fun experience for everyone that’s shopping,” she said.
“It’s been a lot of fun,” Wyman said.
Book an appointment Facebook or on their website at ggsfashionforward.com.