The interactive website features luxury and up-market apparel, accessories and cosmetics, alongside ideas for lifestyle and the home.
With relationships she's forged with major fashion houses like Cristian Dior, Prada and Burberry, Oh is gathering market forces to appeal to fashion-conscious buyers.
ChristinasStyle.com will use a marketing blitz in major cities to showcase U.S. and European designers, with an eye toward interpreting their apparel for women of all cultural backgrounds.
Plans call for launching the site in China this spring, a move Oh believes will result in a larger share of that country's anticipated billion-plus market for women's upscale apparel, accessories and cosmetics.
Oh's attendance at trunk shows in New York keeps her current on trends and she's also courting relationships with designers in Europe, with plans to attend fashion weeks in London and in Paris this spring.