Braves release details and renderings of new ballpark and entertainment district
by Jon Gillooly
November 20, 2013 03:50 PM | 13018 views | 11 11 comments | 52 52 recommendations | email to a friend | print
Regional Aerial View to Downtown Atlanta
Regional Aerial View to Downtown Atlanta
slideshow
Master Plan Image
Master Plan Image
slideshow
Street View Image
Street View Image
slideshow
View to northwest from above I-75 & I-285 Intersection
View to northwest from above I-75 & I-285 Intersection
slideshow
download Mixed-Use Deck
download Mixed-Use Development Fact Sheet
download Property Tax Estimates

The Atlanta Braves on Wednesday released renderings of the proposed $672 million Cobb County stadium as well as a projected $400 million mixed-use development that would accompany it, all set to open in 2017.

“That is a very aggressive timeline,” said Derek Schiller, executive vice president of sales and marketing for the Braves. “It is ambitious, but it is also something that we firmly believe can happen.”

The Braves have an option to buy a 60-acre wooded parcel near the Cumberland Mall from Bethesda, Md.-based B.F. Saul Co.

The open-air stadium would sit on 15 of those 60 acres and be owned by the Cobb-Marietta Coliseum and Exhibit Hall Authority. The $400 million mixed-use development would be built and owned by the Braves on the remaining 45 acres.

One point of access to the stadium is planned for off Cobb Parkway and Circle 75, where a proposed tree-lined street would pass by 700,000 to 1 million square feet of retail, restaurants, residential, hotel and office space leading to the 41,500-seat stadium.

“All the activities would be on that street, including easy access to the restaurants and retail areas that are associated there, all leading ultimately to near behind home plate of the Braves’ stadium location,” Schiller said.

A second entrance is planned for across the street from the Boy Scouts’ Atlanta office at Windy Ridge and Circle 75 parkways.

A third entrance features a walking bridge spanning Interstate 285 that would connect the stadium site with the Cobb Galleria Centre. That bridge would be open to a Disney-type tram that would bring people from their cars parked around the Cumberland area to the stadium.

“Because it has easy access to the thousands of spaces that are over in the Cobb Galleria area, we would be combining those spaces in our site, working with them to have those spaces in the pedestrian bridge as part of the project which links those very important parking spaces to the Braves’ proposed new stadium location,” Schiller said.

Schiller estimates about 2,000 parking spaces are planned under the stadium in addition to 4,000 placed around the 60-acre site.

The Braves or their development partners brought into the deal would pay for 100 percent of the 45-acre development, Schiller said.

“We are going to start sending out some requests for proposals once the stadium deal has been finalized, so sometime shortly after Nov. 26, presumably, we will send out an RFP that will cover the development of the mixed-use phase,” he said. “We will then determine whether or not we are going to partner with anybody, but I would just say that the Braves are highly optimistic about the success of the development.”

The $400 million development is projected to yield yearly revenues of about $6 million in property taxes with more than $3 million for the Cobb School District.

Commissioner JoAnn Birrell described the proposal by saying, “Wow. I’m impressed. It’s huge. It’s big.”

Birrell said many residents are confused about the Board of Commissioners being an entirely separate taxing agency from the Cobb School District.

“Even though the two are separate and we’re investing our tax money into this, the schools are not, but they are reaping the benefit from the sales tax and the property tax,” Birrell said.

No strip clubs

The entertainment planned for the mixed-use development will not feature strip clubs.

“Any reference to entertainment district that might be on this are referring to restaurants and retail locations for the purpose of our very family-friendly audience and for the purpose of an enhanced fan experience of Braves’ game attendees,” Schiller said.

The MDJ asked Schiller if would be pleased with anything less than a unanimous vote when the Board of Commissioners votes on the deal Tuesday.

“We’re confident that the project will be approved and very excited about working with Cobb County, we believe that this is a very fair deal for everybody involved, and we’ve worked very hard with Cobb County and the Cobb County Commissioners to make sure that this is in the best interest of everybody, and we’re excited about bringing the Atlanta Braves to Cobb County and look forward to Nov. 26,” he said.

County Chairman Tim Lee has predicted a unanimous vote by the board Tuesday.

“I’m ecstatic about it,” Lee said of the plan. “It’s the development of the future, so to speak; it’s a walkable, work, live, play environment that I think is going to be very conducive to just a terrific family entertainment experience.”

Get the details in the PDF files on the page.

 


Comments
(11)
Comments-icon Post a Comment
Old timer
|
November 21, 2013
Seems like this will be good in the long run
zellner
|
November 21, 2013
as a braves fan in st louis i've been curious about this entire process. as a former public official who has overseen public funding of sports venues, i suggest you not get your hopes up about revenues back to the county. but my main concern for this project is where is the braves' expertise in overseeing a commercial development project such as this, even with another development partner? the st louis cardinals have encountered delay after delay in building its ballpark village next to the new stadium here and the cards draw more than the braves, the downtown location is a business and entertainment district and the site is served by two metrolink light rail stops, one across the street from the stadium, the other three blocks away. new stadiums are always a good thing if they can help with a team's revenue issues (whoever signed that 20 year tv deal should be run out of town on a rail) but never should the profits from an associated real estate development project be counted on for revenue needs. good luck!
Joe in East Cobb
|
November 21, 2013
Seems like a small investment for so much private investment. I'm not an expert on this but local governments across the country are putting out aggressive financial incentive packages to corporations to lure similar investments in their communities. This doesn't seem any different and will give Cobb so much national exposure that I don't see how this becomes a burden to anyone. Nice job Chairman Lee!
Patrick Cooper
|
November 21, 2013
The education budget is $80 million short. After a $300 million investment in a new stadium, education will get $3 million annually in new taxes...

Considering how our elected officials apparently are not able to do basic math, it's no surprise they support spending forgoing the $80 million deficit to raise $3 million a year.
You would think that
|
November 21, 2013
people like Patrick who are so concerned about where their tax dollars are going, would actually learn a bit about where their tax dollars are going.

The CCSD budget has nothing to do with the Cobb Commissioners and they have nothing to do with it. The CCSD budget is set by the School Board who sets the millage.

The best thing the commissioners can do is raise the tax digest (not the tax rate) to bring in additional income. That is what they are trying to do.

Now if you have a beef with the risk, that's understandable, but thinking that the monies for the stadium can replace school funds is incorrect.

Chopping in Cobb
|
November 21, 2013
The money for schools does not come out of the same bucket as the money for the stadium. That is why we have county commissioners and a school board. They look over to completely different buckets of money and more or less operate independently of one another. People who say this money could be better spent on schools don't know what they are talking about. This is not going to cut into the school budget all it will only add $3 million.

Sheesh. Tons of misinformation out there.
comprehendmuch
|
November 22, 2013
To 'You would think that' and 'Chopping in Cobb'...please don't exert any more energy on people like Patrick Cooper. He obviously hasn't been reading any of the publications who have explained...time and again, that the education budget is completely separate from the budget the Cobb commissioners oversee. Patrick has no credibility when he tries to be the smart aleck and talk about not being able to do basic math. He fails miserably at comprehensive ready. Seriously, the MDJ has done a wonderful job of putting things in a nutshell, even for the ill informed people like Patrick. Keep up the good work, MDJ, and people will continue to count on you for you continued coverage. Meanwhile, thank you to the Cobb Commissioners who had the foresight to snag this coup for Cobb County. A job well done!

PS...Lib in Cobb...tell us again when you're leaving. You keep saying you are but you haven't!
Lib in Cobb
|
November 21, 2013
All Cobb residents, business owners and property owners will end up getting stuck with the check on this money pit.

Guido Sarducci
|
November 21, 2013
Glory be! Lib, for once we agree. you are absolutely right about this travesty.
EastCobbVoter
|
November 21, 2013
I'm still skeptical about the transportation aspects of this "plan".

We haven't heard much from Cobb DOT. Adding 30,000 cars to one of the most congested areas in Atlanta at rush hour, with limited stadium access and no mass transit options ... what could possibly go wrong?
Wow just Wow!
|
November 20, 2013
Just proves how great our leadership is in Cobb. No other County could host this, the area has no challenger in the metro area. This is a start of the new upscale Buckhead. Thanks Tim Lee and the Braves!
*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, and spam will also be rejected. Please read our terms of service for full guides