Gadget lovers still can't resist the iPhone's seductive call, even amid a bevy of enticing lower-priced alternatives that offer similar features.
Apple Inc. announced it sold 9 million units of its top-of-the-line iPhone 5S and less-expensive iPhone 5C during their first three days on sale. That trounced the performance of last year's model, the iPhone 5, which sold 5 million units in its opening weekend.
The initial sales figures for Apple's latest iPhone models provided the latest testament to the product's enduring appeal more than six years after the debut of the first iPhone triggered a mobile computing revolution.
The iPhone 5S and 5C's quick start also surpassed analyst forecasts that predicted Apple would sell somewhere from 6 million to 8 million models during the first weekend.
The new features in the 5S include a sensor that allows people to use fingerprints instead of a numeric code to secure their iPhone and a quicker processor. The iPhone 5C is nearly identical to last year's iPhone 5 except the new model comes in a variety of bright colors with a plastic casing instead of aluminum. The 5C sells for $99 with a two-year wireless contract, Apple's lowest price yet for a new iPhone.