It's called buyer's remorse; that sick feeling in the pit of your stomach when you realize you bought a lemon you can't return.
That's what many conservatives felt about this time back in 2008 and what they're feeling today, a little more than a month away from the presidential election.
They know they chose the wrong candidate and they're stuck with him. Republicans are watching the White House slip through their fingers as Mitt Romney stumbles and bumbles from one shocking gaffe to the next, revealing his true inner self along the way, a man with no convictions, no core, no moral compass.
Romney fails to even mention the sacrifice of our troops fighting in Afghanistan or their families at home in his acceptance speech, then he tells us he doesn't care about "those people" who don't pay income taxes, which includes the working poor, senior citizens, servicemen and women, students and disabled people.
Far right media attack dogs like Michelle Malkin are lashing out at mainstream conservatives like Bill Kristol who had the temerity to admit, "The Obama team has turned (the economy) around pretty well. The Clinton speech at the convention was very important in that way. How horrible was it four years ago?"
Conservative columnist Peggy Noonan was even more blunt: "It’s time to admit the Romney campaign is an incompetent one," she recently wrote in the Wall Street Journal.
Desperate for any edge, other conservatives are grasping at straws in an effort to smear Obama in the run up to the election. When he's not the food stamp president Obama is appeasing Muslim terrorists. When he's not running guns to the Mexican drug cartels, he's responsible for 8 percent unemployment because the GOP-led House hasn't passed his jobs bill.
They keep throwing any garbage they can dream up at the president and, guess what? None of it's sticking, at least where it matters in the key swing states. A new Washington Post poll has Obama up by 8 points in Ohio and Virginia, 4 points in Florida. A poll of Latinos and Hispanic puts Obama's lead at more than 40 points.
But the real evidence hysteria has seized the GOP appeared yesterday in the form of half-term Alaska Governor and professional media crackpot Sarah Palin, who advised the governor to "go rogue" because America needs a "come to Jesus" moment.
Yeah, that worked well last time. Go for it, Mitt!